PR Daily, Coopr and ING present:
2nd Annual
International
Social Media & PR Summit
Engaging customers, the public and the media in the digital age
May 16-17, 2013 • ING House • Amsterdam, The Netherlands
|
This summit will provide tactics, tools and tips to transform your PR efforts through the use of social media. We've brought together PR experts from all over the world to share best practices and case studies so you can return to your office with a long list of action items. |
|
YOU CAN REGISTER FOR JUST ONE OR BOTH DAYS OF THIS SUMMIT! |
|
- Here are just some of the inspiring and tactical sessions you will hear at this year's summit:
Zappos’ Experience & Community Team Manager, Loren Becker, in his keynote presentation, Loren Becker reveals the ingredients of Zappos.com's world-famous "culture of happiness."
Viacom’s PR Director, Peter von Satzger, formulates Viacom’s Youth & Music Channel messages to 14 markets around the world. Hear how they alter communications for these markets by language. Von Satzger also analyzes Viacom’s adjustments to different advertising laws and very different cultures.
-
Marvel influences daily nearly 2 million highly engaged followers on Twitter. Hear how the Marvel team manages multiple Twitter accounts while keeping their brand message consistent.
Shel Holtz shows why the fundamentals of crisis communication from decades ago remain valid. But, he warns, social media has changed the execution of these fundamentals dramatically. You will hear how using social media in a crisis minimizes the fallout on your organization during the "critical event period."
Deirdre Breakenridge discusses how the use of technology and communications together raises the profile of public relations in the eyes of executives and the public, moving PR from tactics to strategy. Hear tips and best practices pertaining to eight new must-learn PR practices.
-
LEGO has mastered the art of content marketing, attracting and retaining customers around the world through valuable and shareable content. Hear why your company needs to be a media distribution company, creating content aimed at customer interests rather than at making a sale.
DDB's Chief Innovation Officer, Art Erikson demonstrates how to craft stories that will communicate your company’s “heart” to customers and stakeholders.
ING, rewarded as the best social media companu of 2012 in the Netherlands will share some interesting insights how they deal from en PR and Media Relations perspective with a continuous changing media landscape to restore trust in the ING brand.
ING House is one of the offices of ING. The building was designed to reflect the image of ING: innovative and transparent, dynamic and sustainable. The open plan and glass walls help facilitate communication across departments and complement ING's dedication to transparency. ING House was designed by Amsterdam-based Meyer and Van Schooten Architects.
About PR Daily:
Ragan’s PR Daily is one of the most popular daily news sites, featuring articles, advice and opinion on the public relations, marketing, social media, and media industries. PR Daily North America has 400,000 visitors a month and PR Daily Europe has about 30,000 a month.
Ragan Communications is the leading source of training for corporate communicators and public relations professionals The company produces conferences, webinars, online newsletters and several daily web sites covering PR, media relations, social media and online communications.
About ING the Netherlands:
ING the Netherlands has over 8.9 million account holders and is one of the biggest leading financial service providers in the Netherlands. ING the Netherlands offers its clients convenience, value for money and personal advice. ING the Netherlands provides consumers and business clients with financial products in the fields of payments, savings, loans, mortgages and investments. Furthermore, ING intermediates in insurances and pensions. ING the Netherlands is part of ING Group, a worldwide financial corporation with over 85 million clients in the United States, Canada, Latin America, Asia and Australia.
About Coopr:
Coopr is one of the leading new PR agencies in Europe. The Dutch agency is based in Rotterdam and specializes in integrating traditional, new and social media into PR. Coopr provides guidance on the PR strategy and corporate communications of several national and international brands. In 2011 the agency won an Euroblog Social Media Award by The European Public Relations Education and Research Association. It also got nominated for an European Excellence Award in the category 'Best New Agency of the Year'.
Copyright 2013 Ragan Communications, Inc. 316 N Michigan Ave, Suite 400, Chicago, IL 60601, 800.878.5331, www.ragan.com