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Top stories for 03.29.17

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How PR pros can boost content
How PR pros can boost content '

Great content can build trust among consumers, win you favor with Google’s search rankings and more. Here’s what you should know about adjusting your content marketing strategy.

How Spirit Airlines’ CEO turned defeat into victory Crisis Communications
How Spirit Airlines’ CEO turned defeat into victory
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
 
 
How data can help earned media coverage shine From the Archives
How data can help earned media coverage shine
For a long time, PR pros have had difficulty measuring and reporting media relations campaigns to business leaders. Here’s how technology can help communicators show the value of their efforts.
 
 
Are you the champion of all media relations campaigns? PR Daily Awards
Are you the champion of all media relations campaigns?
The Media Relations Awards recognizes creative communicators who drew undeniable attention to their product, brand or client through significant relationships with the media and unprecedented campaigns.
 
 
Facebook Live seeks to connect lawmakers with social media users Social Media
Facebook Live seeks to connect lawmakers with social media users
The feature, called ‘Town Hall,’ enables people to connect with their local elected officials.
 
 
Raiders push positive PR online for move to Las Vegas The PR Industry
Raiders push positive PR online for move to Las Vegas
The team is facing mixed reactions, especially from its current fanbase in Oakland, California. Here’s what it’s doing to spread the news and boost its band through Twitter and news outlets.
 
 
AP Stylebook adding singular ‘they’ Writing & Editing
AP Stylebook adding singular ‘they’
Communicators are advised to use the new term sparingly. The guide’s entry for ‘gender’ was also updated, and a new entry for ‘homophobia’ and ‘homophobic’ was added.
 
 
CEO's video series boosts morale, engagement The Workplace
CEO's video series boosts morale, engagement
Hamilton Health Sciences' chief tours departments to find out what staffers are up to in the 'Teach Rob Your Job' video series. It has boosted his accessibility and staff awareness.
 
 
10 punctuation tips for every writer Writing & Editing
10 punctuation tips for every writer
These tips will help you avoid run-on sentences, the overuse of exclamation points, and missing or misplaced commas.
 
 
GameStop to shutter up to 225 stores Crisis Communications
GameStop to shutter up to 225 stores
The video game retailer said it’s focusing on collectibles and hardware to adjust for falling revenues.
 
 
How communicators can channel 3 famous writers Workshop Alert
How communicators can channel 3 famous writers
Join us for the Writing for Communicators Boot Camp, and start writing like the literary greats.
 
 
How GoDaddy boosted trust in leadership 13 percent in six months The PR Industry
How GoDaddy boosted trust in leadership 13 percent in six months
Ask executives to answer all staff questions within a day. Surprise workers with ice cream. Send top performers on a trip. And inspire everybody with the story of the guy who lost 100 pounds.
 
 

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