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Top stories for 09.20.17

Marketing
How a poor digital strategy helped bankrupt Toys R Us
How a poor digital strategy helped bankrupt Toys R Us'

As the iconic toy retailer falters in the online-shopping age, here are key lessons to draw from its lagging omnichannel presence.

30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
You could work at one of our nation’s most historic sites with this week’s featured job: Ford’s Theatre seeks a communications associate. Plus, check out a roundup of open positions.
 
 
How a newsjacking senator strutted into a TV host’s crosshairs Crisis Communications
How a newsjacking senator strutted into a TV host’s crosshairs
Bill Cassidy, a Louisiana Republican, tried to latch onto and invert Jimmy Kimmel’s emotional plea on behalf of the Affordable Care Act. The late-night comedian issued a scathing response.
 
 
7 ways marketers can increase email marketing success Marketing
7 ways marketers can increase email marketing success
Boosting your email-open rates can help you garner more customers, but in order to do so, you have to nab reader’s attention and convince them you have something important to say.
 
 
As Mexico reels from a 2nd quake, social media takes on multiple roles Crisis Communications
As Mexico reels from a 2nd quake, social media takes on multiple roles
With a rising death toll and worries about aftershocks, online platforms show Mexicans’ resolve in rescuing trapped survivors and rebuilding. There was also a swipe at the U.S. president.
 
 
16 email marketing terms PR pros should know Writing & Editing
16 email marketing terms PR pros should know
If you feel that you’d like a translator when your marketing colleagues speak, this glossary can get you up to speed.
 
 
How and why to include a call to action in every speech Public Speaking
How and why to include a call to action in every speech
Saying, ‘OK, now go do this,’ won’t resonate with your audience. Consider each of the four primary categories of performers, and appeal to their modus operandi.
 
 
Do your internal videos strike a chord with employees? Awards
Do your internal videos strike a chord with employees?
Share how you’re using video to drum up excitement for your organization. Enter Ragan’s 2017 Employee Communications Awards. The final deadline is Sept. 20.
 
 
Comma chameleon: How it changes the color of your meaning From the Archives
Comma chameleon: How it changes the color of your meaning
A look at the utility infielder of the punctuation team.
 
 
Our industry experts want to write for you Writing & Editing
Our industry experts want to write for you
Take advantage of Ragan’s decades of media experience to claim your corner of the market.
 
 
5 ways to stand out on YouTube Infographic
5 ways to stand out on YouTube
Creating and sharing videos can boost your brand and increase both leads and ROI. Make sure you’re crafting outstanding content with these takeaways.
 
 
Survey: Money jitters, trust issues cloud media industry’s future Media Relations
Survey: Money jitters, trust issues cloud media industry’s future
A new report highlights what journalists and PR pros are most worried about in coming years, which platforms will reign supreme and how—or whether—public confidence can be restored.
 
 

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