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Top stories for 08.20.18

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7 Aretha Franklin quotations to inspire PR pros
7 Aretha Franklin quotations to inspire PR pros'

The queen of soul touched many listeners with her powerful songs, but her words also served to underline important life lessons. Consider a few of her famous sayings.

Infographic: Why email marketing should get personal Marketing
Infographic: Why email marketing should get personal
Another generic message hitting a consumer’s inbox probably won’t earn a second glance—but tailoring it to your reader can boost click-through rates and conversions.
 
 
The smart storytelling techniques you should try this year Conference Alert
The smart storytelling techniques you should try this year
Join us in San Jose this fall and learn how Intel, ESPN, Aflac and more craft content audiences can’t resist.
 
 
7 hackneyed words and phrases that will doom your pitch Pitching
7 hackneyed words and phrases that will doom your pitch
Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.
 
 
3 tips to prepare your hurricane communications plan Crisis Response
3 tips to prepare your hurricane communications plan
As we enter storm season, follow this guidance to keep your people safe, informed and ready to respond.
 
 
The 5 most popular stories on PR Daily this week Weekly Roundup
The 5 most popular stories on PR Daily this week
This week, readers were interested in
 
 
Social media pros tweet zingers for ‘National Tell a Joke Day’ Social Media
Social media pros tweet zingers for ‘National Tell a Joke Day’
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
 
 
Why PR and digital marketing are connected—and how to capitalize The PR Industry
Why PR and digital marketing are connected—and how to capitalize
Getting your message out these days requires a mix of savvy ad placements, targeted social media campaigns and boatloads of content. Here’s why your marketing and PR efforts should coordinate.
 
 
Chipotle to retrain staff after second bout of foodborne illness Crisis Communications
Chipotle to retrain staff after second bout of foodborne illness
The burrito chain has struggled to meet health and safety standards, with customers reporting food poisoning on two occasions. Can this new move satisfy its critics?
 
 
4 common media interview myths From the Archives
4 common media interview myths
Here’s how you can overcome these oft-heard misconceptions and put yourself on a path to shine on camera and at the microphone.
 
 
5 emoji mistakes to avoid in the workplace The PR Industry
5 emoji mistakes to avoid in the workplace
Emoticons at the office are not all harmless fun. Avoid these pitfalls to prevent mixed messages—or something much more damaging.
 
 
3 frustrating challenges communicators in highly regulated industries face Conference Alert
3 frustrating challenges communicators in highly regulated industries face
Don’t let red tape hold back your efforts—join experts for this one-of-a-kind conference in New York City.
 
 

Join storytelling experts at Intel HQ this fall!


Join us Sept. 26-28 in San Jose, California and learn to craft engaging stories that capture attention,
build brand loyalty and boost your organization’s bottom line

 

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