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Top 5 most influential people of the digital age
'); document.write('September 03, 2010
'); document.write('Read it at Mediaite.Vanity Fair released its 16th annual list of the 100 most influential people of the information age. The person topping the list this year — Facebook CEO Mark Zuckerberg. The top-ranked woman on the list is Lady Gaga, who ranks No. 23, overall. Mediaite breaks down the top five.'); document.write('
13-point checklist for social media releases
'); document.write('September 03, 2010
'); document.write('Read it at The Power of Presence.Social media press releases are becoming more commonplace. To make sure that you have all the elements needed to create one, Dna13’s Amanda Laird put together this 13-point checklist. — Matthew Royse Related PR Daily Want more? Check out the audio recording of a best-selling PR Daily webinar, How to produce a social media news release.'); document.write('
Judge boots juror over Facebook post
'); document.write('September 03, 2010
'); document.write('Read it at The Associateed Press.We are surrounded by idiots. While serving jury duty in a resisting-arrest case, Hadley Jons, a 20-year-old Detroit-area woman, posted this message to Facebook: “Gonna be fun to tell the defendant they\'re GUILTY.” This was before the defense had started its case. Sigh. The judge removed Jons from the jury, fined her $250, and ordered her to write a five-page essay on the constitutional right to a fair trial. (The defendant was found guilty, by the way.) (Image via)'); document.write('
Bizarre story of the week: New honeymoon hot-spot for Japanese men — and their virtual wives
'); document.write('September 03, 2010
'); document.write('Read it at Discovery News.Another notch in the belt for Truth is Stranger than Fiction. Last year, a Japanese man made headlines when he staged a wedding with the love of his life — an avatar named “Nene Anegasaki” from the online game “Love Plus.” Now thanks to augmented reality, which brings virtual characters to life (not literally, of course), a fading Japanese honeymoon destination is inviting other young men to come and frolic with their avatar girlfriends at a sun-drenched sea side resort. The local shops in Atami have even caught on, offering good luck gifts and trinkets to the love-struck visitors. Weird. — Claire Celsi (Image via)'); document.write('
Arizona governor\'s cringe-worthy (maybe the worst-ever) debate debut
'); document.write('September 03, 2010
'); document.write('Watch This.On Wednesday night, Brewer delivered what might be history\'s worst opening statement during a televised debate. Watching this clip, you almost feel bad for Arizona Governor Jan Brewer. Almost.'); document.write('
5 techniques for precision marketing
'); document.write('September 03, 2010
'); document.write('Read it at Smart Data Collective.Precision is a marketing tactic that\'s key to creating relevance and engagement. Blogger and strategic marketer Sundeep Kapur provides five tips to help you develop a laser-like focus that can drive a successful segmentation strategy. — Susan Young'); document.write('
\'Delete a Friend Week \' prompts question: \'Whom will you delete? \'
'); document.write('September 03, 2010
'); document.write('Read it at CNN.com.In honor of \"Delete a Friend Week\" (Sept. 1 to 7) CNN.com has detailed the agonizing and sometimes liberating process of deleting Facebook friends. Whether it\'s a real-life falling out, or one too many crop rotation requests on Farmville, unfriending happens. A lot. (There\'s even a new Facebook page dedicated to culling the friend list.) Whom will you be unfriending?'); document.write('
Mastering social media is easier than you think
'); document.write('September 03, 2010
'); document.write('Read it at The New York Times.Do you think executing a winning social media campaign is hard? Before you go spending zillions on a “guru” who yells “engage” 100 times a minute, read this post from The New York Times. Author MP Mueller, demystifies social media. Among the tips: “The content can\'t be all about you” and “Listen and respond.” There, see, it\'s easy — just do what Mommy told you to when you were young. — Jackson Wightman'); document.write('
Can we kill the word \'dead \'?
'); document.write('September 03, 2010
'); document.write('Read it at Proper Propaganda.Did you hear the Web is dead? Well, it’s not actually dead, not in the way Gandhi or Henry VIII is the dead. Just, you know, passé or something. That’s just one example of the overuse of “dead” that’s driving PR Daily’s Jackson Wightman crazy. Calling something dead in advance of its actually death is an easy way to look like a prophet, he says. But it doesn’t make you a genius — even if your name is Chris Anderson.'); document.write('
Job of the Day: PR manager for Theater Under the Stars in Houston
'); document.write('September 03, 2010
'); document.write('Read more about this job at the Ragan Career Center.The ideal candidate will develop and execute local public relations campaign, including crisis management; create and distribute all press materials, media alerts, and calendar listings for season campaigns, individual main stage shows, special events, education, community outreach programs, and gala campaign. Read more about this job.'); document.write('
Largest PR firm in Vegas sued for promoting newspaper story
'); document.write('September 03, 2010
'); document.write('Read it at the Las Vegas Sun.Be careful. A Las Vegas-based company called Righthaven is attempting “to profit by detecting online copyright infringements of Las Vegas Review-Journal stories, buying copyrights to those stories, and then suing the infringers on a retroactive basis,” reports the Las Vegas Sun. Among the companies sued was Kirvin Doak Communications, a PR and advertising firm in Las Vegas (the largest PR firm in the city), which reportedly has a close working relationship with the Review-Journal. Here’s what happened: Doak’s firm issued a press release about singer Celine Dion. The Review-Journal ran a story with quotes and information from the release. Doak then posted that story on its website, with full credit given to the Review-Journal. Righthaven is suing Doak for $75,000 and forfeiture of the company’s website domain, reports the Las Vegas Sun.'); document.write('
8 tips for using photography in your PR campaigns
'); document.write('September 03, 2010
'); document.write('Read it at Brooke Nolan\'s Blog.PR pro Brook Nolan shares her thoughts on how you could double your coverage via photography, including this nugget: Do you even need a press release? “Perhaps you don’t even need to bother writing a story to go along with images,” she says. “Great exposure can be [won] through an image alone. Without sounding too corny ‘a picture speaks a thousand words’ and all that. Send pictures with a simple photo caption and short paragraph outlining the story — this works especially well for the ‘social’ pages in magazines.” — Jody Koehler, contributor to PR Daily Europe '); document.write('
(Hilarious) advice on conference call etiquette
'); document.write('September 03, 2010
'); document.write('Read it at Talk Normal.“If penguins wore trousers, would they be better off with a belt or braces? They’ve got no hips, but no shoulders either.” This complex question is one that can easily lead to a conference call being scheduled, says British journalist Tim Phillips. But how would you get prepared for the call? How would you run it? What should you look out for? This guide provides you with some tips and hints and more than a few laughs. A must read. (For the record, I think they’d be better off with a belt ... it just might be a little snug) — Adam Vincenzini'); document.write('
4 tips for writing SEO-friendly blog posts
'); document.write('September 02, 2010
'); document.write('Read it at Mashable.“Since most would-be readers [of your blog] use search engines to find blog posts, you need to make sure that Google ranks your site highly when those readers search for terms related to your business and the content you\'re writing,” writes Mashable’s Samuel Axon. How do you improve your SEO? You can start by following these four tips. — Matthew Royse'); document.write('