feed2js_ck = true;

document.write('<div class="rss-box" style="border:solid 1px #000000; padding:5px;"><a href="http://www.hmcnews.com"><img src="http://web.ragan.com/widgetserve/images/hmcnewslogo.jpg" alt="HMCNews" border="0" /></a>');
document.write('<ul class="rss-items" style="list-style:none; margin-left:0px; margin-top:0px; padding-left:0px; padding-top:0px;">');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=AD203D0DBB624EB099AF7BE636C81FDB" title="And we hope you are, too. HMC News will not publish on Labor Day. And if today&amp;#8217;s version of the news seems a little abbreviated&amp;#8212;that&amp;#8217;s because, well&amp;#8230;let&amp;#8217;s just say our vacation starts now. See you back her..." target="_self">We \'re taking a vacation</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 03, 2010</span><br />');
document.write('And we hope you are, too. HMC News will not publish on Labor Day. And if today&#8217;s version of the news seems a little abbreviated&#8212;that&#8217;s because, well&#8230;let&#8217;s just say our vacation starts now. See you back here on Wednesday, Sept. 8. Enjoy the holiday.');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=E3740E95E71E4380A7F104A17463A0DF" title="This fall, medical students at Stanford University are sporting a stylish new accessory&amp;#8212;the iPad. Stanford is giving iPads to every one of its incoming medical students. Dr. Charles Prober, Stanford&amp;#8217;s senior associate dean for medical ..." target="_self">Medical schools fueling iPad adoption</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 03, 2010</span><br />');
document.write('Read the full story at ZDNet.com. This fall, medical students at Stanford University are sporting a stylish new accessory&#8212;the iPad. Stanford is giving iPads to every one of its incoming medical students. Dr. Charles Prober, Stanford&#8217;s senior associate dean for medical education, believes that the iPads will be useful tools in helping the students explain medical conditions and procedures to patients. The school also expects that the iPads will help it cut down on paper costs. &#8212;Dan Dunlop');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=BCA1D1EC0B0240119297C3D8C5129285" title="It&amp;#8217;s time to assess your e-mail marketing efforts. Carissa Newton, the director of marketing at e-mail software maker Delivra, shares her list of marketing e-mails you should avoid, including e-mails that are longer than one screen and those wit..." target="_self">7 e-mails you should never send</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 03, 2010</span><br />');
document.write('Read the full story at i Media Connection. It&#8217;s time to assess your e-mail marketing efforts. Carissa Newton, the director of marketing at e-mail software maker Delivra, shares her list of marketing e-mails you should avoid, including e-mails that are longer than one screen and those without social media links. Don&#8217;t let them anywhere near your inbox. &#8212;Susan Young, PR Daily');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=2A2E68629E524CDAB42AD55E483CB562" title="In Massachusetts, doctors are trying &amp;#8220;prescription produce&amp;#8221; to encourage people to eat locally grown fruits and veggies. Specifically targeting children of low-income families, physicians give coupons to farmers markets in an effort to..." target="_self">How can doctors help keep patients healthy?</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 03, 2010</span><br />');
document.write('Read more about Wholesome Wave here. In Massachusetts, doctors are trying &#8220;prescription produce&#8221; to encourage people to eat locally grown fruits and veggies. Specifically targeting children of low-income families, physicians give coupons to farmers markets in an effort to encourage people to stay away from fast food.  Gus Schumacher, chairman of Wholesome Wave, says, &#8220;If the pilot project is successful, &#8216;farmers&#8217; markets would become like a fruit and vegetable pharmacy for at-risk families.&#8221; What innovative ways is your hospital promoting preventative health? &#8212;Ren&#233;e Berry');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=FF0FDB7F5F854C65837E28AF0AA27685" title="Making sure that your website is searchable is one of the most important parts of driving eyeballs to your site. Mashable co-editor Ben Parr highlights six best practices to make your website search-optimized. My favorite tip: Use the Hubspot tool, websit..." target="_self">6 tips for search optimizing your website</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 03, 2010</span><br />');
document.write('Read the full story at Mashable. Making sure that your website is searchable is one of the most important parts of driving eyeballs to your site. Mashable co-editor Ben Parr highlights six best practices to make your website search-optimized. My favorite tip: Use the Hubspot tool, website grader, which gives you a report card on where your site stands. With a couple of improvements, you are on your way to an &#8220;A&#8221; in search. &#8212;Matthew Royse, PR Daily');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=CF33602B1F334DA79EF74E6BB909C932" title="There&amp;#8217;s nothing like coming home from a conference brimming with inspiration and ideas. But sometimes there are too many to keep track of. Fortunately, this blog lists the highlights from two big healthcare marketing conferences this summer. Her..." target="_self">27 brilliant ideas from hospital marketing conferences</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 03, 2010</span><br />');
document.write('Read the full story at Adams Group Marketing. There&#8217;s nothing like coming home from a conference brimming with inspiration and ideas. But sometimes there are too many to keep track of. Fortunately, this blog lists the highlights from two big healthcare marketing conferences this summer. Here are a few to whet your appetite: Building custom tabs on Facebook, developing mobile-versions of your website, setting up profiles on Foursquare, and using YouTube for internal communications. What ideas would you add to this list? &#8212;Melissa Tizon');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=4FB825309FFB418586A977DE9D54188C" title="Do you think Facebook Places is no big deal? (Kind of like when you thought Facebook itself was just a phase.) Think again. This blogger&amp;nbsp;says that Facebook Places will be even more valuable to healthcare marketers than Yelp or Foursquare. Take a ..." target="_self">Is your hospital prepared for Facebook Places?</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 01, 2010</span><br />');
document.write('Read the full story at Fox Practice. Do you think Facebook Places is no big deal? (Kind of like when you thought Facebook itself was just a phase.) Think again. This blogger says that Facebook Places will be even more valuable to healthcare marketers than Yelp or Foursquare. Take a look at this prediction: &#8220;I believe we will see several location-based marketing opportunities for medical practices,&#8221; Fox ePractice says. &#8220;For example, when a Facebook user does a virtual check-in to your practice, or perhaps a check-in somewhere in the neighborhood, they could receive a short communication message/special offer from your practice.&#8221;');
document.write('</li>');
document.write('<li class="rss-item" style="color:#000000; font-family:Trebuchet MS; font-size:12px; line-height:15px; margin-top:10px; text-align:justify;"><a class="rss-item" style="color:003366; font-family:Times New Roman, Times, serif; font-size:13px; font-weight:bold; line-height:14px; text-decoration:none; font-style:normal;" href="http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=BC24700DD431471696FFB81D92542674&SiteID=5F41200A535341AD8E013330C55EA38D&id=A6EB25E575E24DEAB637E9C1507C66CF" title="Do you consider yourself a traditionalist with digital communications skills or a digital communications professional with a background in PR? Perkett PR&amp;#8217;s Crystal Macaulay reminded us that even in the digital age, the core of successful PR lies..." target="_self">6 aspects of old-school PR that stand the test of time</a><br />');
document.write('<span class="rss-date" style="color:#999999; font-family:Trebuchet MS; font-size:12px; line-height:15px; font-style:italic;">September 01, 2010</span><br />');
document.write('Read the full story at PerkettPRsuasion.   Do you consider yourself a traditionalist with digital communications skills or a digital communications professional with a background in PR? Perkett PR&#8217;s Crystal Macaulay reminded us that even in the digital age, the core of successful PR lies in relationships, solid pitches, and doing your homework. She reminisced about compiling clip books for clients, collating glossy (and pricey) media kits, and faxing press releases. Turns out even though we have morphed into a PR culture of 140 characters, podcasts, and online press releases, much remains the same. &#8212;Susan Young, PR Daily');
document.write('</li>');
document.write('</ul></div>');