Errors writers miss; Lessons from 'The Office'; An Instagram icon; 12 quotes to follow; and much more

Today's Headlines — 05.19.13


	Internal 10 Nora Ephron quotes that will inspire anyone From her thoughts on the word ‘synergy’ to advice on wearing a bikini, the late author and screenwriter said a number of inspirational (and useful) things. In honor of what would be Ephron's 72nd birthday, here we're celebrating with some of her best.


	Executive Communication Is your voice worth an extra $187K a year? An academic study links male CEOs’ professional success to the depth of their speaking voices. A separate study highlights ‘vocal energy’ in female execs.


	PR 8 questions to ask before any media interview Positioning yourself for success entails more than just preparing your talking points. Getting to know the interviewer—and the story angle—will start you off right and help keep you on target.


	Internal Survey: Most organizations use internal video, but social features lag Video has become a commonplace tool for reaching staff, but few allow YouTube-like sharing, ratings, comments, and employee productions.


	Social Media Common excuses for crappy social media marketing So, you're having a 'conversation' with fans on your online platforms—great! But if you're not turning that into actual business transactions, you're missing the point.


	Writing & Editing 7 errors even good writers miss When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!


	Social Media How one retailer made Winston the dog an Instagram icon ModCloth created a culture on the photo-sharing app that goes far beyond its clothing, and recruited nearly 170,000 followers in the process. Credit a pug named Winston for some of that.


	PR 8 PR lessons from ‘The Office’ The NBC comedy series may be drawing to a close this week, but there’s no doubt it’s going to leave a lasting impression. ‘That’s what she said.’


	Social Media Infographic: How businesses use social media Although 80 percent of small and mid-size businesses plan to use social media more this year, other stats prove they aren't doing a good job of engaging customers on it.


	Social Media 12 quotations to guide your online strategy From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.


	Social Media 8 reasons your CEO should be on social media Your company will get more sales, increase media coverage and better engage your audience. Need we go on?


	PR Daily Awards Social media helps McDonald’s change public perception The fast food chain reaches out to mommy bloggers and others to tout its Nutrition Network and change its image—with lots of success.


	PR 12 amazing quotes from graduation speeches Great amusement, amusing anecdotes, and a little something from Dr. Seuss.


	Crisis Management Activist’s #FitchTheHomeless video shaming Abercrombie draws more than 4M views Activist Greg Karber's video urging the public to donate their Abercrombie clothes to the homeless has gone viral quickly, following reports that A&F would rather burn damaged items than clothe the needy.


	Internal 6 lessons from 'Scandal' on how to be a rock star professional The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.

PR DAILY

8 PR lessons from ‘The Office’

The NBC comedy series may be drawing to a close this week, but there’s no doubt it’s going to leave a lasting impression. ‘That’s what she said.’ Plus, Facebook updates in real life, preparing for a reporter's in-house visit, the new face of disaster response, misfit PR candidates, and more.

HEALTHCARE PR NEWS

5 million posts teach these five lessons

See what Inspire learned from its members. Do not brush teeth like this; Write as if you care; And more.

HR COMMUNICATOR

Are you exacerbating your retention problems?

You pay top dollar and offer great benefits. So why are you having retention problems?

What 3 skills do content marketers need to have?

Find out at our:
Content Summit for PR, Social Media and Marketing Professionals
June 24-26, 2013 - Chicago, IL

Kim and Kanye: A hospital communicator’s dream?

By Jessica Levco

Instead of getting baby gifts, the celebrity couple asked that donations be made to Ann & Robert H. Lurie Children’s Hospital of Chicago. Oh, and they specified traditional media to publicize the gesture.

Writers, stop turning verbs into nouns!

By Russell Working

Doing so weakens your writing. Plus, it's really irritating.

Is 'whom,' the 'least favorite pronoun,' dying out?

By Russell Working

Should communicators join the celebration at the news that 'whom' is doomed?