Lead vs. lede; Texting hurts grammar; 19 GooglePlus changes; Social media & disaster response; and much more

Today's Headlines — 05.23.13


	Writing & Editing Lead vs. lede: Does it even matter? Journalism isn’t always this trivial—or shouldn’t be—but renewed debate among editors and writers on which spelling of the word is correct is a reminder of what’s most important.


	Writing & Editing Infographic: Texting hurts your grammar A study proves saying "2" instead of "to," and other forms of techspeak, can affect a person's ability to write well. Grammar purists rejoice.


	Internal 11 rules for hugging at the office There may come a time when you want to hug a co-worker. That's OK, just make sure you're familiar with the rules.


	Internal Infographic: Employees are more trustworthy than CEOs A new study from Edelman shows rank-and-file workers are more credible than CEOs. Is this true at your company?


	Ragan Training New website offers distance-learning for communicators No money for travel or training? We've got the solution for you and your entire comms team.


	Measurement 7 ways to measure Facebook's ROI It's not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.


	Commentary This just in! Newt Gingrich confused by cell phones, blenders, laptops Some news outlets are so desperate for content they'll run anything … and we mean anything.


	PR T.G.I. Friday’s bars suspected of replacing premium liquors with cheap alcohol Of 29 bars officials in New Jersey raided Wednesday for allegedly putting lower-quality liquor in high-end bottles, 13 were T.G.I. Friday’s locations. Folks took to Facebook to let the restaurant chain have it.


	PR 4 misfit PR candidates you’ll likely interview These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.


	Crisis Management Ferrero backs off bid to quash ‘World Nutella Day’ The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?


	Internal 12 tactics for effective meetings Set these techniques as a protocol to streamline your staffers' sharing of innovations and information.


	Writing & Editing 7 people who prove English majors aren’t worthless English degrees aren’t typically thought of as gateways to incredible monetary success, nor steady employment for that matter, but a few famous degree holders offer hope.


	Executive Communication Former White House speechwriter: Focus on just one thing Clinton speechwriter Jeff Shesol tells how to focus your speech, become educator-in-chief, and write like Hemingway, not like Faulkner.


	Social Media 5 hot social media tools These platforms can help brand marketers seeking to engage audiences and key online voices, as well as monitoring conversations and other mentions.


	Ragan Conference Alert Conference alert: Comprehensive training for health care communicators Speakers from the Mayo Clinic, Rush University Medical Center, and more will spill their secrets for powerful and effective health care communication.

PR DAILY

6 lessons NYC’s Candy Cab can teach you about marketing

Sure, Snickers and Skittles are tantalizing to the taste buds, but communicators might find these six sweet tips equally satisfying. Plus, lead vs. lede, Urban Dictionary cited in court, evolution of the internship, if Chuck Norris were a marketer, and more.

HEALTHCARE PR NEWS

The story of a reformed salt shaker

The latest campaign from Intermountain Medical Center. Our new training website; Prove the ROI of your career; and more.

What 3 skills do content marketers need to have?

Find out at our:
Content Summit for PR, Social Media and Marketing Professionals
June 24-26, 2013 - Chicago, IL

The Weather Channel blows social media away with Tornado Week stunt

By Matt Wilson

The cable channel put its interns in a studio with cameras and about a dozen high-powered fans. The result? Winds gusting at 140 miles per hour and nearly 50,000 tweets.

Feds had 'no justification' for obtaining AP phone records, CEO says

By Matt Wilson

The Department of Justice gathered a wide swath of call records from the office phones of as many as 100 Associated Press reporters and the personal phones of some others, and the AP is steaming mad about it.

Junk the jargon! 10 phrases you should never say out loud

By Jessica Levco

These buzzwords have run their course and need to be retired. And do NOT get me started on 'vertical alignment.'