McDonald's shares Twitter strategy; No. 1 PowerPoint rule; NATO preparedness; One word or two?; and much more

Today’s Headlines — 05.16.12


	Web Sites 6 SEO changes to immediately make to your site Google is cracking down on sites that over-optimize for SEO. Make these changes so your site won't get penalized.


	PR PR pro: I bought Twitter followers As part of an experiment, the author paid $12.50 for 2,000 Twitter followers. Read his story, and see how you can discern whether a Twitter user is guilty of the practice.


	Executive Communication The No. 1 PowerPoint rule every presenter should ignore Ever heard the 'one slide per minute' rule? It’s garbage. Here’s why. Plus, the three questions every speaker should answer about his or her presentation.


	PR Communicators gear up to push messages at NATO summit From the Secret Service to Boeing, organizations are preparing to get out their side of the story at the massive gathering in Chicago.


	Crisis Management Weber Shandwick: ‘Companies’ reputations can be taken down in 2 hours’ The firm’s research shows 70 percent of consumers will stop buying a product if the brand doesn’t behave the way consumers expect.


	Writing & Editing One word or two? 6 pairs of commonly confused compounds Should it be anybody or any body? Everyone or every one? Find out now.


	Writing & Editing 20 tips to help you proofread like a pro If you are a pro, these guidelines are essentials for your livelihood.


	Social Media Corporate CFO fired for tweets, Facebook updates Read the tweets and updates that cost Gene Morphis, the chief financial officer of Francesca’s Holdings, his high-profile job.


	PR 5 PR lessons from Jackie Kennedy Onassis The former First Lady was a master at PR—before, during, and after her time in the White House.


	Social Media Is your brand’s Facebook page a ‘community’? You sure? Here are five reasons why your brand’s presence is more likely a marketing channel than a true community. The distinction may seem subtle, but it’s important to understand.


	Social Media 5 ways TED catapulted into a global brand (and how you can, too) TED’s executive producer explains how TED became a household name.


	Internal Duke newsletter packed with readable, relevant stories Not content to publish dry factoids and announcements, Working @ Duke’s staff does some real shoe-leather journalism for its print and online incarnations.


	PR 4 ways to make your logo effective Your logo represents your brand and its values. Here’s how to make sure it gives the impression you want.


	Internal 15 tips to refine your email etiquette Follow these tips to avoid angering your office mates and business contacts.


	Writing & Editing 10 everyday words that are often misused There’s probably someone to whom you should forward (not foreword) this article. Just saying.

PR DAILY

PR pro: I bought Twitter followers

As part of an experiment, the author paid $12.50 for 2,000 Twitter followers. Read his story, and see how you can discern whether a Twitter user is guilty of the practice. Plus, five steps to network your way into a job, the 20 most well-read cities in America, the 10 companies millennials want to work for, and more.

HEALTHCARE PR NEWS

Talking about surgical errors

See this video that this hospital created. A kind cancer center; Your key to hospital success; and more.

HR COMMUNICATOR

Coax your worforce to voice their ideas

When employees hold back their ideas, your company misses out on insights that can help it solve problems and grow.

PR Best Practices Summit

Have you been using the same old, tired PR strategies?

It’s time to get inspiration from companies who’ve seen BIG success:

Southwest Airlines, General Motors, Scholastic, Weber Shandwick, and many more!

Sept. 10-11, 2012 – Newseum – Washington, D.C.

Register by July 20 to secure your early bird rate!

16 ways reporters drive communicators nuts

By Russell Working

Given that the Washington Post has accused PR folks of lobbing loogieballs, let's hear what the press does to get your goat.

Facebook: Posts unrelated to your brand don't engage

By Matt Wilson

Attempts to connect with fans about topics unrelated to your brand don't correlate with engagement, a Facebook communicator tells Ragan.com.

4 lessons on writing (and life) from Maurice Sendak

By Michael Sebastian

The beloved author of children’s books (such as ‘Where The Wild Things Are’) died Tuesday. Let his life—and his life’s work—inspire you.