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  Today's Headlines — 04.22.18
 
 
Tricks for crafting the perfect headline or subject line PR
Tricks for crafting the perfect headline or subject line
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
 
 
5 key takeaways from Starbucks’ crisis response Crisis Management
5 key takeaways from Starbucks’ crisis response
Ameliorating a PR disaster can be tricky, but the coffeehouse chain’s words and actions, after two black men were wrongfully arrested at one of its stores, offer lessons for communicators.
 
 
18 ways to write better business copy Writing & Editing
18 ways to write better business copy
These writing tips will make your startup’s messaging stand out—even on a shoestring budget.
 
 
 
10 essential career lessons to embrace before it’s too late The Workplace
10 essential career lessons to embrace before it’s too late
Hunkering down into a job that doesn’t stir you, always working solo and resisting the accrual of new skills and viewpoints can make you brittle and stagnant—personally and professionally.
 
 
Saluting the most scintillating leads of the year Writing & Editing
Saluting the most scintillating leads of the year
The folks at Poynter have compiled a list honoring the ‘Best Pulitzer Leads’ of the past year. The awards are informal, but the writing and storytelling lessons are instructive.
 
 
Report: Overcoming creative marketing professionals’ biggest challenges Content Marketing
Report: Overcoming creative marketing professionals’ biggest challenges
Not getting information in a timely manner, long approval processes and a staggering demand for work are a few hurdles those on your design team face. Here’s how you can help.
 
 
4 alternatives to traditional PR billing PR
4 alternatives to traditional PR billing
When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
 
 
3 common tactics that public speakers should abandon Executive Communication
3 common tactics that public speakers should abandon
Many pepper their presentations with abbreviations or lay out lists of how-to rules—replete with extensive ancillary guidelines. Improve your talk by avoiding such pitfalls.
 
 
Did your organization provide disaster relief? Corporate Social Responsibility
Did your organization provide disaster relief?
Share your brand’s contributions to aiding in a crisis. Enter PR Daily’s 2018 Corporate Social Responsibility Awards. The final deadline is April 18.
 
 
Why content strategy and measurement are a match made in heaven Ragan Training
Why content strategy and measurement are a match made in heaven
Become a Ragan Insider and expand your skills in these crucial areas with FREE access to two virtual summits at a total value of more than $850.
 
 
11 ways to deal with people you don't like The Workplace
11 ways to deal with people you don't like
You're not going to like everyone. But you need to learn how to work with difficult people if you want to succeed at work. Here's how.
 
 
L.A. Fitness fires workers and apologizes after racial incident Crisis Management
L.A. Fitness fires workers and apologizes after racial incident
The gym chain took immediate action after a viral video showed police removing two black men from a New Jersey location. The incident comes days after Starbucks’ similar scandal.
 
 

PR DAILY

4 questions to guide your content creation

Crafting content that audiences love means you have to know who they are. Here are some questions to narrow down your demographic. Plus, Starbucks fights fake coupons online, tips to help leaders avoid common PR gaffes, how wealthy consumers prefer to buy, and more.

 

HEALTHCARE PR NEWS

Quiz: Do you know your TV doctors?

Health care dramas are all over the screen—at the movies and at home. Test your knowledge of fictional physicians with this quiz. Plus, free tools for creating images and infographics, find out how long you'll wait to ascend Google's rankings, and much more.

 

Take video production into your own hands!


Learn video production secrets that captivate audiences, tell your brand’s stories
and boost your bottom line—without breaking your budget.

 
 
 
 

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