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Today's Headlines — 29.05.15

Crisis Communications
Nike, other brands pulled into FIFA crisis Nike, other brands pulled into FIFA crisis'

The indictment against international soccer officials includes a line about 'agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.' Nike issued a statement.

The etiquette of following up a pitch Pitching
The etiquette of following up a pitch
Politeness, patience and a little leg work can really help nudge a reporter toward taking an interest in your story.
 
 
5 common PR criminals—and how to straighten them out  Brand Journalism
5 common PR criminals—and how to straighten them out
Media misdemeanors and content crimes may be sabotaging your brand journalism efforts. If these offenders are infiltrating your PR department, try some tough love.
 
 
Finalists named in the 2015 Nonprofit PR Awards Awards Update
Finalists named in the 2015 Nonprofit PR Awards
We asked to see great PR work from organizations working for a greater good. See whose work stood out.
 
 
5 ways to make swag giveaways count Marketing
5 ways to make swag giveaways count
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
 
 
Report: Journalists are the largest, most active verified group on Twitter Social Media
Report: Journalists are the largest, most active verified group on Twitter
Around a quarter of the platform's verified users are journalists, according to a report from Triggertrap.
 
 
3 ways marketers can use quizzes to attract new customers Content Marketing
3 ways marketers can use quizzes to attract new customers
Marketing pros shoulder the responsibilities of constantly churning out good content and finding potential consumers. Creating a quiz can satisfy both. 
 
 
A 6-point checklist for creating online visuals Content Marketing
A 6-point checklist for creating online visuals
In this era of the short attention span, visual elements are vital to online branding and communication overall. Try these approaches to help yours grab your audience's attention.
 
 
Why live, online video should be PR firms' next big land grab Social Media
Why live, online video should be PR firms' next big land grab
PR pros that missed the boat on social media know that it can take a lot of time and energy to catch up. Get in on the ground floor with live video.
 
 
MasterCard shares bulletproof comms strategies Conference Alert
MasterCard shares bulletproof comms strategies
Gather strategies from over 20 experts at our upcoming Corporate Communications Conference in Chicago this June.
 
 
FIFA: Arrests are for ‘the good of football’ The Sports Page
FIFA: Arrests are for ‘the good of football’
Swiss authorities arrested 14 people, including six FIFA officials, in Zurich early Wednesday morning, all on corruption charges.
 
 
Study: Privacy important, but not expected Reputation Management
Study: Privacy important, but not expected
Many consumers think having control of their information is important, but they have low expectations that brands, advertisers and social media platforms provide it.
 
 
Stop committing these 3 press release blunders Press Releases
Stop committing these 3 press release blunders
Simple mistakes can doom your message. Here are three of the most common—plus tips for remedying each so your clients get the coverage their news deserves.
 
 
 
 

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