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Today's Headlines — 28.11.14

Writing & Editing
Kick these holiday cliches out of your writing Kick these holiday cliches out of your writing'

If you're putting together content for the holidays, these overused phrases are better left out.

3 things you should never say to a reporter From the Archives
3 things you should never say to a reporter
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
 
 
6 ways to distribute infographics Content Marketing
6 ways to distribute infographics
If you're only posting the infographics you make to your organization's blog, you're missing out on a lot of opportunities.
 
 
Why relying solely on social media marketing is a losing strategy Marketing
Why relying solely on social media marketing is a losing strategy
Social media is constantly changing, and Facebook in particular is increasing restrictions on brand posts. Marketers must diversify.
 
 
4 tips to become a better corporate writer Writing & Editing
4 tips to become a better corporate writer
Buried in boring prose? Fight dull writing—and start with your own. Here's your roadmap.
 
 
7 ways to ensure your press release won't get covered Press Releases
7 ways to ensure your press release won't get covered
PR pros can access reams of tips about writing and pitching successfully, but they can also learn quite a bit from considering what not to do. 
 
 
10 ways to get more eyeballs on your posts Infographic
10 ways to get more eyeballs on your posts
Want to get the most readers possible for your content? This infographic from Bit Rebels will tell you what works.
 
 
Why you should never lie in media interviews Interviews
Why you should never lie in media interviews
Communication pros should take note: No matter how good of a liar you think someone might be, their eventual fall can ruin more than the immediate truth ever could. 
 
 
How Kellogg's is positioning itself for a rebranding win Branding
How Kellogg's is positioning itself for a rebranding win
Kellogg's is attempting to change its public image from that of a breakfast company to a snack maker. Here's why it's a smart move.
 
 
34 reasons content marketing campaigns fail From the Archives
34 reasons content marketing campaigns fail
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
 
 
Marketing lessons from Dr. Seuss Marketing
Marketing lessons from Dr. Seuss
The iconic author has valuable takeaways, regardless of whether you're creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…
 
 
6 reasons not to ignore Pinterest Social Media
6 reasons not to ignore Pinterest
The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
 
 
7 crisis lessons from 'The Hunger Games' Crisis Communications
7 crisis lessons from 'The Hunger Games'
The dystopian series provides ample social commentary. In addition, PR pros can learn a lot about crisis communications from the 'girl on fire.' 
 
 
 
 

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