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Today's Headlines — 04.08.15

Media Relations
5 tools to help PR pros measure storytelling efforts 5 tools to help PR pros measure storytelling efforts '

Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.

Who's to blame when an interview turns sour? Interviews
Who's to blame when an interview turns sour?
Actress Cara Delevingne's interview with some Sacramento anchors quickly grew tense. Was it her fault or theirs?
 
 
7 tips for writing winning award submissions Awards
7 tips for writing winning award submissions
Awards can increase a brand's credibility, boost its influence and attract new clients. Here's how to ace the application. 
 
 
11 ways to craft better HARO and ProfNet pitches Pitching
11 ways to craft better HARO and ProfNet pitches
Like its cousin, ProfNet, Help a Reporter Out can be a great way to reach journalists—but you have to stay on topic, and the race goes to the swift.
 
 
What a marketing firm did when a former client killed Cecil the lion Crisis Communications
What a marketing firm did when a former client killed Cecil the lion
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here's how the firm handled the scrutiny.
 
 
Pinterest releases its 2016 diversity goals Social Media
Pinterest releases its 2016 diversity goals
The social media platform said that by sharing the information, it’s making its team ‘accountable to make meaningful changes.’
 
 
How to incorporate video into social media campaigns Infographic
How to incorporate video into social media campaigns
These tips from Salesforce can help marketers seamlessly make video part of their efforts.
 
 
3 tips to expand your content’s reach Content Marketing
3 tips to expand your content’s reach
Does your online content disappear into a black hole, never gaining the readership you expect? Here’s how to give your message new life and greater reach.
 
 
Does being a good writer make you a good person? Writing and Editing Roundup
Does being a good writer make you a good person?
A Harvard Business Review writer argues that how one writes can reflect on his or her character. Plus, the essential writers and how to answer questions about your writing role.
 
 
Malaysia Airlines remains cautious as speculation about debris abounds Crisis Communications
Malaysia Airlines remains cautious as speculation about debris abounds
Australian officials say they have found wreckage they believe could be pieces of the lost flight MH370.
 
 
3 ways graduates can use Facebook to land a PR job Social Media
3 ways graduates can use Facebook to land a PR job
Internships and job sites offer new PR pros many opportunities, but the social networking platform can also be a boon to your career. 
 
 
Reddit announces new policies in wake of user revolt Crisis Communications
Reddit announces new policies in wake of user revolt
CEO Steve Huffman announced 'emergency fixes' including quarantining the site's most toxic communities and a new content policy.
 
 
Do you and your top execs speak the same language? Executive Communication
Do you and your top execs speak the same language?
We don't mean English (nor Dutch nor Esperanto), but rather, do your objectives—and the way you express them—align? A common vocabulary can bolster your career.
 
 
 
 

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