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Today's Headlines — 20.08.18

Social Media
6 secrets to inspire brand loyalty 6 secrets to inspire brand loyalty'

Just because a customer follows you online doesn’t mean he or she will turn away from a competitor’s offerings. Follow these steps for building a passionate community.

Academy’s new Oscar category aimed to boost ratings gets backlash instead The PR Industry
Academy’s new Oscar category aimed to boost ratings gets backlash instead
Many people agreed that a shorter ceremony would be best for attracting more viewers, but creating a ‘most popular’ film award received a deluge of criticism.
 
 
3 ways PR pros can climb to their dream career From the Archives
3 ways PR pros can climb to their dream career
Advancing up the corporate ladder doesn’t have to be difficult. Here’s how you can rock your position and advance to the position you want.
 
 
What PR pros wish they could tell journalists From the Archives
What PR pros wish they could tell journalists
Although practitioners in the two fields sometimes have contentious exchanges, they have a lot in common. Here's an open letter intended to bridge the gaps between them.
 
 
3 missteps that can kill your media relations efforts From the Archives
3 missteps that can kill your media relations efforts
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
 
 
6 social media mistakes that communicators are still making From the Archives
6 social media mistakes that communicators are still making
We've been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people's and organizations' success.
 
 
7 qualities of top millennial PR pros From the Archives
7 qualities of top millennial PR pros
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
 
 
7 deadly media relations sins From the Archives
7 deadly media relations sins
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
 
 
Fake news and the ugly rise of sponsored content From the Archives
Fake news and the ugly rise of sponsored content
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
 
 
3 ways to improve client communications  From the Archives
3 ways to improve client communications
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
 
 
4 ways to use LinkedIn to land your dream job From the Archives
4 ways to use LinkedIn to land your dream job
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
 
 
How to write powerful headlines that drive traffic From the Archives
How to write powerful headlines that drive traffic
Headlines aren't a blog post's finishing touch, but rather the determining factor in whether people will engage with your content. Don't botch your greatest opportunity to get clicks.
 
 
PR can do only so much; reputation management goes far deeper From the Archives
PR can do only so much; reputation management goes far deeper
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
 
 
 
 
 

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