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Today's Headlines — 20.10.14

Media Relations
A press release checklist A press release checklist'

Do you include all four of these elements in your press releases? You should.

10 tips for LinkedIn publishing Infographic
10 tips for LinkedIn publishing
Numbers don't lie. Here's what they say about what works when you publish on LinkedIn.
 
 
Starbucks' new dress code allows tattoos in 'cool' PR move Workplace PR
Starbucks' new dress code allows tattoos in 'cool' PR move
The coffee chain recently announced its new dress code, prompted by employees petitioning for a change. Will other brands follow suit? 
 
 
Placing a value on bylines Writing and Editing Roundup
Placing a value on bylines
Is there more value in getting credit or having the freedom to switch up your voice?
 
 
7 content marketing myths you should abandon Content Marketing
7 content marketing myths you should abandon
These common beliefs won't help you, and they could even damage your brand.
 
 
4 PR lessons from 'Gone Girl' Crisis Communications
4 PR lessons from 'Gone Girl'
The fictional story of how a man dealt with the media scrutiny that came after his wife's disappearance offers a realistic look at what happens in a crisis.
 
 
3 rules for media interviews Interviews
3 rules for media interviews
These tactics can help keep you from digging yourself into a hole when talking to a reporter.
 
 
Enhance your pitch efforts through blogger outreach Blogger Relations
Enhance your pitch efforts through blogger outreach
Not only can targeting blogs with these tips greatly enhance pros' coverage efforts, it can also earn valuable network contacts.
 
 
Facebook tool tells friends whether you're safe in a disaster Social Media
Facebook tool tells friends whether you're safe in a disaster
The social network's executives recently revealed Facebook Safety, which enables users to alert loved ones of their status and search for friends' updates after a calamitous event. 
 
 
Does 'Ebola Deeply' represent a new type of online news? Media Relations
Does 'Ebola Deeply' represent a new type of online news?
The new site from News Deeply seems to be a sign of a new landscape in which agility is a major factor for PR pros.
 
 
Is social media manager a job with great work/life balance? Social Media
Is social media manager a job with great work/life balance?
Never mind those nights spent battling Facebook trolls and calming irate customers on Twitter. A report from Glassdoor lists the job in the top 10 careers with the highest work/life balance.
 
 
Have corporate apologies worn out their welcome? Apologies
Have corporate apologies worn out their welcome?
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they're still a necessity, experts say.
 
 
Should you jump on the Ello bandwagon? Social Media
Should you jump on the Ello bandwagon?
The answer lies in whether you'd be joining just to check off a box, or if the social media tool can really help you get your message to a receptive audience.
 
 
 
 

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