Garnering attention for your brand through media relations isn’t all that PR pros do. Not everyone understands that. Here’s how to differentiate the two responsibilities.

Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.

Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?

Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.

Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.

Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.

Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.

Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here's how not just to cope—but to thrive.

The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.

Want to grab short attention spans? Here are three ways to do so with distinctive images and infographics.

Much has changed for PR and communications pros who boost the their companies’ reputations for current and potential investors. Use these tips as a guide for success.

This co-editor will miss many things about helping run the No. 1 PR news website, but he’ll be glad to leave a glut of misdirected emails behind.