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Today's Headlines — 24.01.15

Media Relations
As lines between advertising and news blur, what's a PR pro to do?

As lines between advertising and news blur, what's a PR pro to do?'

News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.

	Newsjacking Critics say Bank of America’s ‘Je Suis Bullish’ email was in poor taste The bank sent out a research note with a title playing on the ‘Je Suis Charlie’ slogan that has emerged since the shootings at French satirical magazine Charlie Hebdo.

	Media Relations 4 traits of great PR pros These finely tuned skills separate the wheat from the chaff when it comes to a communications professional's prowess.

	Social Media Shocase aims to be a social network for PR and marketing pros The creators of the new social media platform just for communication pros tout the "best of LinkedIn, Pinterest, Facebook and YouTube."

	Infographic What journalists expect from public relations in 2015 Social media is changing the journalism industry, which means your PR tactics must stay current to land coverage.

	Social Media 6 social media tips from an Air Force general According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.

	Measurement How PR pros can measure ROI online Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.

	Social Media Facebook cracks down on fake news The social network's new feature will enable users to flag hoaxes and other false stories.

	Media Relations 2 examples of fighting back against false media stories North Carolina's governor and the largest retailer in the U.S. publicly rebutted news stories about them. Here's how they did it.

	Content Marketing 15 ways to feed the content beast Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.

	Jobs of the Week 30 jobs in the PR and marketing world PR job seekers can embrace their creative side with one of several communications firm openings.

	The PR Profession 5 ways to come up with great PR ideas Feeling tapped out? Try these techniques to get your creative juices flowing again.

	Measurement Analytics: The sideways approach to PR measurement Sometimes, the direct approach isn't the most effective way to tackle a challenge.

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