Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.

The platform’s new feature offers PR and marketing pros the opportunity to create thriving communities backed by their brands’ pages, instead of employees’ individual profiles.

A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.

Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.

Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it.

Host one of Ragan’s wildly popular workshops, and send your team for free!

Leaving something irresponsible online can hurt your brand. It isn’t even what you did. It’s the fact that five years later, you seem proud of it—when you’ve only forgotten all about it.

The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.

This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?

Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.

Join us at our 9th annual Employee Communications, PR and Social Media Summit at Microsoft to future-proof your communications.

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.