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Today's Headlines — 24.10.14

Media Relations
The race back to 'actual' news The race back to 'actual' news'

The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.

No going back on Ello's 'no ads' promise Social Media
No going back on Ello's 'no ads' promise
When Ello said no to advertising, it meant it. The new social network recently made sure anyone working with the company would legally and forever stand by the commitment. 
 
 
5 press release mistakes PR pros should avoid Writing & Editing
5 press release mistakes PR pros should avoid
While writing a news story for your brand isn't a craft for the weary, avoiding these common pitfalls will help you stand out against the competition and get covered. 
 
 
Swiss company begs forgiveness after putting Hitler image on coffee creamer Crisis Communications
Swiss company begs forgiveness after putting Hitler image on coffee creamer
A spokesman for supermarket chain Migros said he had no idea how the images got through the company’s quality controls.
 
 
5 ways to measure return on engagement Measurement
5 ways to measure return on engagement
ROI has its merits, but your brand outreach calls for different metrics. Here's what to gauge, and how.
 
 
Word use: The good, the bad, and the jargon Interviews
Word use: The good, the bad, and the jargon
The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
 
 
Garnerning PR from employee perks Perks
Garnerning PR from employee perks
An agency in California is offering employees $1,500 to travel, as long as they blog about their experiences. Is there a downside?
 
 
Uber cancels promotion featuring free rides from ‘hot chicks’ Apologies
Uber cancels promotion featuring free rides from ‘hot chicks’
The promotion was meant to warm up French customers to the service, but when American websites caught wind of it, Uber shut it down.
 
 
25 job openings in the PR and marketing world Jobs of the Week
25 job openings in the PR and marketing world
Communication pros can embrace their inner literary nerds along with their PR and marketing skills with this week's job listings. 
 
 
Ottawa police offer shooting updates via Twitter Crisis Communications
Ottawa police offer shooting updates via Twitter
The social media platform has become something of an information clearinghouse after a member of the Canadian Forces was killed in that nation’s capital.
 
 
The finalists for the 2014 PR Daily Media Relations Awards Awards Update
The finalists for the 2014 PR Daily Media Relations Awards
We are one step closer to sharing the best work in media relations and announcing this year’s winners!
 
 
4 types of news story every PR pro should know Media Relations
4 types of news story every PR pro should know
News stories often fit particular molds. Here are a few of the templates to look for.
 
 
The importance of starting with the 'why' Writing & Editing
The importance of starting with the 'why'
In many cases, the first thing people are going to want to know when your organization has an announcement is why it matters.
 
 
 
 

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