The newest app or site isn’t the magic bullet to improve your brand’s PR and marketing. Instead, here’s how you can succeed in a world of changing online platforms.

Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.

Brand managers running their organization’s Twitter and Facebook accounts should be trained in professional social media etiquette. Instead of taking a shot in the dark, consider this advice.

If you’re wondering whether the visual social app is right for your campaign efforts, consider these aspects of the platform and how young consumers are using it.

Brand managers often struggle to retain followers on various platforms. To maintain your brand’s presence, adopt these approaches.

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

Writing is a bankable skill that can help you command more cash—no matter what industry you’re in.

Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.

Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.

Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.

The platform's ever-changing algorithms can be maddening for brand managers, but these tactics can afford you a glimpse into the future so you can stay ahead of the curve.

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