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Today's Headlines — 23.10.14

Marketing
The best way to market charitable giving The best way to market charitable giving'

Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.

The importance of starting with the 'why' Writing & Editing
The importance of starting with the 'why'
In many cases, the first thing people are going to want to know when your organization has an announcement is why it matters.
 
 
Cision acquires Gorkana Group The PR Industry
Cision acquires Gorkana Group
The ‘global media intelligence’ brand joins the ever-expanding PR software firm, which also merged with Vocus this year.
 
 
Why Facebook won't offer a 'dislike' button Social Media
Why Facebook won't offer a 'dislike' button
Former CTO of the social network explained Facebook's decision to not users the ability to express discontent through only the click of a button. 
 
 
3 lessons PR professionals can learn from Halloween movies The PR Profession
3 lessons PR professionals can learn from Halloween movies
Yes, the bad guy triumphs in Halloween horror films. He's thought of everything, knows how to do evil in 50 ways. But don't set up your clients to fail by promising reporters they're experts in everything.
 
 
5 signs your PR campaign is running out of gas Marketing
5 signs your PR campaign is running out of gas
How can you tell if a campaign has peaked and it's time to try something new? Here are a few signs.
 
 
20 seconds to pitch perfection Pitching
20 seconds to pitch perfection
Here's how to cut through the preamble and quickly get to what reporters really want to hear.
 
 
PR agency’s ‘pretweet’ tool scrubs out annoying terms Social Media
PR agency’s ‘pretweet’ tool scrubs out annoying terms
If you are just plain sick of constantly seeing the same terms used over and over on Twitter, then London-based Houston PR has the tool for you.
 
 
9 tips for effective PR surveys Data
9 tips for effective PR surveys
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point. 
 
 
Reporters share awful PR pitches Pitching
Reporters share awful PR pitches
Poynter invited readers to share some of the worst pitches they've ever gotten. What's yours?
 
 
5 things to look for in social media analytics PR Daily 5
5 things to look for in social media analytics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips. 
 
 
5 steps to PR mastery The PR Profession
5 steps to PR mastery
The strength of public relations lies in the strategy behind messaging, graphics, and placements. Pros can be on top of their game with these tips.
 
 
10 tips for LinkedIn publishing Infographic
10 tips for LinkedIn publishing
Numbers don't lie. Here's what they say about what works when you publish on LinkedIn.
 
 
 
 

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