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Today's Headlines — 27.08.16

Marketing
How marketers rock back-to-school campaigns How marketers rock back-to-school campaigns'

As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.

4 ways to keep content fresh From the Archives
4 ways to keep content fresh
BlendTec figured out a way to tell its story via blending household items. You can do the same for your brand.
 
 
Facebook tests sound with auto-play video ads Social Media
Facebook tests sound with auto-play video ads
The social network must balance user experience with advertiser expectations. If the experiment goes well, users can expect to hear more from marketers.
 
 
Making the most of HARO: Tips for PR pros and reporters Media Relations
Making the most of HARO: Tips for PR pros and reporters
The mutually beneficial exchange of expertise and coverage through the online platform can be enhanced with a few simple tweaks to the approaches the two sides take.
 
 
How to fix PR’s wage gap The PR Industry
How to fix PR’s wage gap
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
 
 
What pros should know about how PR is changing From the Archives
What pros should know about how PR is changing
Technology is having a massive effect on how PR practitioners do their jobs. Here are three of the biggest changes happening right now, according to Cision's CEO.
 
 
Using the ‘hero’s journey’ arc to tell employees’ stories Storytelling
Using the ‘hero’s journey’ arc to tell employees’ stories
From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metaphorical dragons.
 
 
It wasn’t over—and it still isn’t over Awards
It wasn’t over—and it still isn’t over
Pull out your notebook. Write down the new deadline for PR Daily’s Content Marketing Awards: September 14. We will be accepting your best in content creation and storytelling till then. Don’t delay – apply now.
 
 
What should you do when a celebrity ‘influencer’ becomes toxic? Sports PR
What should you do when a celebrity ‘influencer’ becomes toxic?
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation. 
 
 
Want to reach millennials? Start blogging Content Marketing
Want to reach millennials? Start blogging
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
 
 
BuzzFeed divides news and entertainment departments Media Relations
BuzzFeed divides news and entertainment departments
CEO Jonah Peretti said the move will boost content in both areas and ‘complete [its] shift to becoming a cross-platform media company.’
 
 
Memes, hashtags dominate Olympic social media footprint Social Media
Memes, hashtags dominate Olympic social media footprint
Despite the Olympics Committee’s ban on GIFs, the 2016 games didn’t disappoint online. From #LochMess to the resurgence of #CoverTheAthlete, here’s a sampling of popular engagement.
 
 
4 online business rules that no longer exist Digital PR
4 online business rules that no longer exist
Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?
 
 
 
 
 

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