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Today's Headlines — 02.05.16

Marketing
PR pros, are you ready to podcast? PR pros, are you ready to podcast?'

Many communicators have found success with this online audio medium. To give your website a ranking boost, here are a few reasons to adopt this tech-savvy marketing approach.

11 ways PR pros can get their stories on air Media Relations
11 ways PR pros can get their stories on air
Hone your pitching technique, use social media effectively and build relationships with broadcast professionals with these tips. 
 
 
9 words and phrases that you're mispronouncing Writing & Editing
9 words and phrases that you're mispronouncing
Are you a hidebound reactionary or a linguistic libertine? Both sides will find plenty of ammunition in the list of mispronounced words and phrases below.
 
 
30 jobs in the PR and marketing world jobs of the week
30 jobs in the PR and marketing world
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
 
 
4 ways PR pros can recharge their creativity The PR Industry
4 ways PR pros can recharge their creativity
Communicators juggle many tasks for their clients and organizations, but constantly churning out ideas and putting out fires can be exhausting. Here’s how to refresh.
 
 
How to write an enticing PR case study Marketing
How to write an enticing PR case study
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
 
 
12 nonverbal ways to improve speeches and interviews Public Speaking
12 nonverbal ways to improve speeches and interviews
Speaking publicly or giving a video interview, we're careful about the words we speak, but what about a presentation's physical aspects: gestures, eye contact, pacing? The experts weigh in.
 
 
Why brand journalism should focus on the human element Brand Journalism
Why brand journalism should focus on the human element
This storytelling approach to marketing has taken hold and isn't going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
 
 
Brand managers speak emoji to reach device-driven consumers Marketing
Brand managers speak emoji to reach device-driven consumers
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
 
 
3 tips for teaming up with online brand ambassadors Branding
3 tips for teaming up with online brand ambassadors
Effective product placement can go a long way with consumers on social media. To boost your brand’s image, follow this advice to garner promotion with that personal touch.
 
 
5 tips for communications students and graduates From the Archives
5 tips for communications students and graduates
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
 
 
Report: Journalists want better digital newsrooms Media Relations
Report: Journalists want better digital newsrooms
Media relations can feel like an uphill battle for PR pros trying to secure coverage. A recent survey says that ineffective newsrooms are to blame.
 
 
Target sticks to LGBT stance after 500,000 boycott the brand Crisis Communications
Target sticks to LGBT stance after 500,000 boycott the brand
The retail chain said that its policy allowing transgender customers to use the bathroom with which they identify would stand because ‘everyone deserves to feel like they belong.’
 
 
 
 
 

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