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From the Archives
What PR pros wish they could tell journalists
Although practitioners in the two fields sometimes have contentious exchanges, they have a lot in common. Here's an open letter intended to bridge the gaps between them.
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From the Archives
7 qualities of top millennial PR pros
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
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From the Archives
7 deadly media relations sins
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
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From the Archives
Fake news and the ugly rise of sponsored content
This PR pro says corporate communicators are to blame for clickbait
articles and false stories, because native advertising has changed the
way readers look at articles. He also faults mainstream news outlets.
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From the Archives
3 ways to improve client communications
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
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From the Archives
How to write powerful headlines that drive traffic
Headlines aren't a blog post's finishing touch, but rather the determining factor in whether people will engage with your content. Don't botch your greatest opportunity to get clicks.
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