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Today's Headlines — 31.08.15

Social Media
Dos and don’ts for using Periscope and Meerkat Dos and don’ts for using Periscope and Meerkat '

PR pros can follow these pointers for smarter, more eye-catching broadcasts.

Google: EU’s antitrust allegations are ‘incorrect’ Legal PR
Google: EU’s antitrust allegations are ‘incorrect’
A blog post from the search giant’s general counsel also describes regulators’ proposal to fix perceived problems as ‘peculiar and problematic.’
 
 
Why marketers should give instead of take Marketing
Why marketers should give instead of take
When you're crafting that next marketing pitch, think of giving something to your consumer instead of asking for the sale. 
 
 
McDonald's to Burger King: No thanks to 'McWhopper' idea Marketing
McDonald's to Burger King: No thanks to 'McWhopper' idea
BK offered an olive branch to its longtime rival, proposing a one-time collaboration to benefit the charity Peace One Day.
 
 
Announcing the winners of the 2015 Digital PR & Social Media Awards Awards Update
Announcing the winners of the 2015 Digital PR & Social Media Awards
We asked to see your very best and were amazed by the work you shared. This year’s entries made the judges’ jobs incredibly difficult. See the full list of winners and read about their work.
 
 
Do you fit one of these 8 PR personality types? The PR Workplace
Do you fit one of these 8 PR personality types?
Experienced PR pros may just recognized these characters in their co-workers, or even themselves.
 
 
3 ways to boost Facebook visibility Social Media
3 ways to boost Facebook visibility
Want to reach and engage more Facebook users? Here are three easy ways to increase shares, ‘likes’ and comments.
 
 
‘Manspreading,’ ‘hangry’ and ‘mic drop’ among the newest OED terms Writing & Editing
‘Manspreading,’ ‘hangry’ and ‘mic drop’ among the newest OED terms
The Oxford English Dictionary announced its newest additions in a Thursday blog post.
 
 
The most essential trait for PR superstars The PR Profession
The most essential trait for PR superstars
Writing is important, of course, and people skills can't be underestimated, but for this author, one attribute stands head and shoulders above the rest.
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
One candidate will have the opportunity to work for Reddit, the front page of the Internet.
 
 
H&M offers $1 million for best idea to recycle clothing Media Relations
H&M offers $1 million for best idea to recycle clothing
The retail chain is launching an annual campaign as a way to enhance its corporate social responsibility efforts. 
 
 
3 reasons why PR is everything in brand management Reputation Management
3 reasons why PR is everything in brand management
PR has never been just media relations. Now, in the era of content marketing and social media, it's much, much more.
 
 
Should Subway have ever used Jared as its star spokesman? Crisis Communications
Should Subway have ever used Jared as its star spokesman?
In hindsight, it's easy to question whether the sandwich chain should have ever tied its brand so closely to one person, who could and did become tarnished.
 
 
 
 

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