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Today's Headlines — 25.06.16

Social Media
To tweet or not to tweet: Marketers’ social media quandary To tweet or not to tweet: Marketers’ social media quandary'

The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.

'That': Does it clutter or clarify? From the Archives
'That': Does it clutter or clarify?
Writers and editors often debate the necessity of this conjunction in text. Here are guidelines for when to include it and when to leave it out.
 
 
Young PR pros, ditch these roadblocks to success From the Archives
Young PR pros, ditch these roadblocks to success
It's easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
 
 
Medical fraud charges highlight need for crisis PR and legal collaboration Crisis Communications
Medical fraud charges highlight need for crisis PR and legal collaboration
On Wednesday, the Justice Department announced the indictment of 300 people for Medicare and Medicaid fraud totaling $900 million. Damage control is underway nationwide.
 
 
4 steps to create content consumers want to read Content Marketing
4 steps to create content consumers want to read
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles. 
 
 
How to wave your PR magic wand Client Relations
How to wave your PR magic wand
Successful public relations skills don’t include levitation, card tricks or sawing your assistant in half—or do they? The next time you draft a strategy or plan, consider these tips.
 
 
8 ways PR pros can write outstanding press releases Press Releases
8 ways PR pros can write outstanding press releases
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
 
 
3 tips for working with bloggers Blogging
3 tips for working with bloggers
Independent writers are becoming vital to the success of many PR pros’ media relations efforts. To keep these online scribes interested in your content, consider these approaches.
 
 
Study: Consumers favor magazine ads over video Marketing
Study: Consumers favor magazine ads over video
Data show that magazines might influence more purchasing decisions than many marketers might think. Here are highlights from a recent Nielsen Catalina study.
 
 
5 erroneous bits of career 'advice' The PR Industry
5 erroneous bits of career 'advice'
Working extra hours, maintaining a work/life balance in the office and coasting a bit more with each promotion are common fallacies in today's working world, the author asserts.
 
 
31 facts that make a strong business case for video Infographic
31 facts that make a strong business case for video
If you can't convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.
 
 
5 cheap ways to pump up your content marketing Content Marketing
5 cheap ways to pump up your content marketing
Looking to boost your content and attract more eyeballs, but are on a budget? These tips can help. 
 
 
YouTube helps small-scale marketers with video ads Marketing
YouTube helps small-scale marketers with video ads
Advertising with a small budget isn’t easy. With help from professional directors, though, YouTube execs want it to be. Here’s what the streaming company aims to provide.
 
 
 
 
 

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