The former political prisoner and South African president spent most of his 95 years fighting oppression. He shared wisdom that could apply to politics, PR, communications, or many other walks of life.

The words in your subject line won't send an email to the spam folder, nor are consumers trigger happy with the spam button. Watch out for these tall tales and more.

Not sure whether your brand will benefit from launching a spin-off product such as a sleep aid or a soda-infused barbecue sauce? Test the waters first.

As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.

When you request proposals for PR agencies, the quality of what you get back will depend on how much you give the contenders to go on—including time.

The iconic author has valuable takeaways, regardless of whether you're creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…

From the beginning to the end of the pitching process, videos and infographics can give your work some extra juice.

It isn’t as easy to jump onto Reddit and start posting as it is to get going on other social media sites, but it may just be worth the extra effort.

This seemingly brilliant shortcut might be damaging your online reputation and costing you customers. Here's why.

The airline got a lot of attention for its clever 'Look Up' billboard depicting a boy pointing up at a plane flying over. Domino’s did the same thing for a pizza delivery guy.

Finding content that will explode online is a mix of ‘intuition’ and following ‘the big story arcs’ of the Web.

Learn how to increase search engine optimization and discover the secrets to the latest algorithms.