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Today's Headlines — 24.04.14

Marketing
How ‘content scoring’ can be a huge help for marketers How ‘content scoring’ can be a huge help for marketers'

It’s a way to know which pieces of content are really driving results for your brand. This interactive infographic explains it all.

The future of social media marketing Social Media
The future of social media marketing
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.
 
 
Compelling stories make memorable speeches Speechwriting
Compelling stories make memorable speeches
Speechwriting experts say facts, characters are OK, but the most engaging presentations feature conflict, drama, humor.
 
 
Is your creative routine like these historic figures? Creativity
Is your creative routine like these historic figures?
How did Charles Darwin spend his day? What about Beethoven? Balzac? This infographic offers up the details. Some may surprise you.
 
 
Vending machine shames candy buyers with tweets Social Media
Vending machine shames candy buyers with tweets
Employees at Nottingham Hackspace can’t hide their candy purchases from their co-workers.
 
 
The (unofficial) guide to community management Social Media
The (unofficial) guide to community management
Online marketing—especially through social media channels—requires identifying, locating, and engaging with your target audience. Just getting 'likes' doesn't cut it. Here's some guidance.
 
 
7 tips for effective brainstorming Creativity
7 tips for effective brainstorming
It’s valuable to set a few rules for yourself and define exactly what problems you’re trying to solve, but you should also allow yourself to take a few ‘excursions’ into other territory.
 
 
How to run a Facebook photo contest that drives results Social Media
How to run a Facebook photo contest that drives results
Anything involving photos on Facebook is likely to gain some attention, but for you to really get results, go into your brand’s contest with a strategy in mind.
 
 
PR pros bridging industry’s divide with social media Social Media
PR pros bridging industry’s divide with social media
Social media and public relations are inexorably linked, according to industry experts. So why do so many press releases feel so disconnected?
 
 
3 ways to add personality into your content Content Marketing
3 ways to add personality into your content
First of all, don't write for your target audience. Write instead for your target audience member. Individualize it.
 
 
How to land your dream PR gig Graduation
How to land your dream PR gig
Be interesting, be informed, and use the hallmarks of a good editor. Offer information that’s relevant to the specific job for which you’re applying.
 
 
Confessions of a Facebook marketing addict Social Media
Confessions of a Facebook marketing addict
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
 
 
The cost of creating a logo Infographic
The cost of creating a logo
Pepsi revamped its logo for $1 million, but Twitter purchased its iconic bird for $15 on iStockphoto. Here's how other brand logos became iconic, as well as how their colors and design affects us.
 
 
 
 

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