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Today's Headlines — 30.09.16

Social Media
7 difficult social media marketing truths 7 difficult social media marketing truths '

The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.  

Public relations versus publicity: What sets PR apart The PR industry
Public relations versus publicity: What sets PR apart
Garnering attention for your brand through media relations isn’t all that PR pros do. Not everyone understands that. Here’s how to differentiate the two responsibilities.
 
 
30 jobs in the PR and marketing world jobs of the week
30 jobs in the PR and marketing world
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
 
 
Report: 95% of content doesn’t garner engagement Content Marketing
Report: 95% of content doesn’t garner engagement
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
 
 
How video can turn consumers into advocates Marketing
How video can turn consumers into advocates
Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.
 
 
The most hated sports clichés in comms and PR Writing & Editing
The most hated sports clichés in comms and PR
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.
 
 
Why agencies should learn to play nice in the sandbox The PR Industry
Why agencies should learn to play nice in the sandbox
Teamwork is the key to pleasing clients and garnering attention for your brand. To help move yours forward, one exec advises retracing your steps to a familiar childhood location.
 
 
Snapchat launches video-sharing glasses, becomes Snap Inc. Social Media
Snapchat launches video-sharing glasses, becomes Snap Inc.
Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.
 
 
How to conquer 3 adverse content trends Content marketing
How to conquer 3 adverse content trends
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here's how not just to cope—but to thrive.
 
 
Remembering golfer and sponsorship pioneer Arnold Palmer In Memoriam
Remembering golfer and sponsorship pioneer Arnold Palmer
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
 
 
3 tips for engaging social media visuals From the Archives
3 tips for engaging social media visuals
Want to grab short attention spans? Here are three ways to do so with distinctive images and infographics.
 
 
How to navigate the changing field of investor relations Infographic
How to navigate the changing field of investor relations
Much has changed for PR and communications pros who boost the their companies’ reputations for current and potential investors. Use these tips as a guide for success.
 
 
5 types of PR Daily pitches I’ll be glad never to see again From the Archives
5 types of PR Daily pitches I’ll be glad never to see again
This co-editor will miss many things about helping run the No. 1 PR news website, but he’ll be glad to leave a glut of misdirected emails behind.
 
 
 
 
 

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