Spring is the perfect time for an audit of your daily habits. Make sure you include these five tasks in this mix.

Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.

What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.

From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.

You might want to skip ahead in time to a point where your new agency is established, but if you did, you’d miss out on some major learning experiences.

People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.

New Zealand's Hell Pizza is celebrating Easter with a new pizza topping: rabbit. To promote it, the restaurant has covered a billboard in rabbit pelts. Animal rights organizations are not pleased.

The airline posted a photo of a woman with a toy airplane coming out of her privates in response to a customer question. It has deleted the tweet and said it’s investigating what happened. (UPDATE)

Avoid this dirty dozen at all costs.

Promoting the content you post online has an obvious upside—more people see it—but there are a few other good things that come of it as well.

Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.

After a popular Twitter user who later claimed to be a teenage girl tweeted that she was a terrorist planning a June 1 attack, the airline said it contacted the FBI. (Updated)