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Today's Headlines — 19.09.14

Social Media
How to keep up with social media in 10 minutes a day How to keep up with social media in 10 minutes a day'

Keeping track of key reporters and bloggers' latest posts doesn't have to be an all-day endeavor, if you use some clever automation.

3 lessons from Apple's U2 fiasco Featured
3 lessons from Apple's U2 fiasco
The outrage over Apple's decision to upload a U2 album to its users' devices was widespread; PR pros would do well to learn from it.
 
 
Poll: Public trust in mass media reaches all-time low Trust
Poll: Public trust in mass media reaches all-time low
Gallup's new survey found that only 40 percent of Americans trust mass media to report fairly. Should that change PR pros' approach?
 
 
Small businesses bank on social media Social Media
Small businesses bank on social media
A new survey finds small and midsize businesses are turning more to social media promotion than to other channels; how does this affect marketing and PR pros? 
 
 
Are you committing these 10 common hyphenation errors? Writing & Editing
Are you committing these 10 common hyphenation errors?
The presence of a hyphen can alter the meaning of the words it connects; its omission can cause confusion.
 
 
4 common measurement mistakes Measurement
4 common measurement mistakes
There's a whole lot more to effective social media than basic 'like' and follower counts. Don't fall into that trap.
 
 
5 ways to renovate your pitch  Media Relations
5 ways to renovate your pitch
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign. 
 
 
Facebook seeks feedback on ads Social Media
Facebook seeks feedback on ads
In an effort to personalize marketing efforts, Facebook is allowing users to hide ads, as long as they tell them the reason for it. 
 
 
20 job openings in the PR and marketing world Jobs of the Week
20 job openings in the PR and marketing world
Fabric, and scissors, and glitter, oh my! Etsy is one of many creative companies that are hiring. 
 
 
Australian Pizza Hut pulls animal giveaway promotion Crisis Communications
Australian Pizza Hut pulls animal giveaway promotion
A misprinted sign led people to believe that buying 10 pizzas would result in any customer getting a free hamster or guinea pig.
 
 
The 6 dirtiest jobs in digital marketing Marketing
The 6 dirtiest jobs in digital marketing
Did your job make the list? If so, you may want to cover yourself in shark repellent.
 
 
7 ways to deal with an unresponsive client Client Relations
7 ways to deal with an unresponsive client
If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.
 
 
Are you breaking the cardinal rule of PR pitching? Media Relations
Are you breaking the cardinal rule of PR pitching?
PR pros know to make pitches relevant so it doesn't end up in the trash, but many ignore this principle. Learn how to implement it again. 
 
 
 
 

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