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Today's Headlines — 02.09.14

Social Media
Twitter takes agencies to ‘Flight School’ Twitter takes agencies to ‘Flight School’'

The online tool will keep marketers abreast of changes to the social media platform and help them develop campaigns.

Publishing on LinkedIn: Best topic, length, timing Social Media
Publishing on LinkedIn: Best topic, length, timing
A look at what topics get the most clicks and how long your content should be.
 
 
5 ways to make use of a press release Press Releases
5 ways to make use of a press release
If you're only sending your releases to reporters, or only posting them to your website, you could be doing so much more. They're versatile.
 
 
3 tips to earn consistent coverage Media Relations
3 tips to earn consistent coverage
For PR professionals and their clients, no news is decidedly not good news.
 
 
Facebook cracks down on clickbait Content
Facebook cracks down on clickbait
If Facebook users quickly click away from articles to which you link, the social media site could tag your content as clickbait.
 
 
Ikea offers Airbnb stays in Australia Marketing
Ikea offers Airbnb stays in Australia
With something of an odd partnership, the two companies are getting attention down under.
 
 
How the ALS Ice Bucket Challenge could change PR for nonprofits Charity
How the ALS Ice Bucket Challenge could change PR for nonprofits
The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success.
 
 
How PR has shifted over three decades The PR Profession
How PR has shifted over three decades
Here's what one industry veteran has catalogued as the biggest changes to public relations since the late 1970s. Hint: Things are busier.
 
 
ModCloth pledges not to Photoshop models Photos
ModCloth pledges not to Photoshop models
The clothing retailer is the first to sign a pledge from an organization seeking to change how women are portrayed in advertising.
 
 
Wearables 101: What PR pros should know Gadgets
Wearables 101: What PR pros should know
Wearable technology is garnering a lot of buzz right now, but what does it really do? Here's a primer.
 
 
How to boost Google+ engagement Infographic
How to boost Google+ engagement
Photos outperform all other types of content on Google's social network, according to an infographic from CircleCount.
 
 
Instagram unveils new analytics tools for marketers Social Media
Instagram unveils new analytics tools for marketers
Around nine months after the photo-sharing service launched an ad program, it has unveiled tools by which to measure how those ads perform.
 
 
3 AP style rules worth remembering Writing & Editing
3 AP style rules worth remembering
The style handbook virtually every journalist uses on a daily basis is also an invaluable resource for PR pros.
 
 
 
 

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