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The Workplace
5 sources of workplace inspiration
The creative process varies by individual, but virtually everyone needs an occasional jump-start to get the innovative synapses firing. Try (or adapt) these mental sparkplugs.
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Blogger Relations
Ferrero backs off bid to quash ‘World Nutella Day’
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
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Marketing
7 challenges that marketers face
Each week, it seems, brings a new bit of technology, a new source of information. Keeping up involves continual mental adjustments and the refreshing of skills.
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Corporate Communications
Emoticons for brands: The dos and don'ts
The smilies, frowny faces, and sideways looks that people type using keyboard symbols are fun and lighthearted, but they’re not appropriate for every business conversation.
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Crisis Communications
Why controversies might be good for brands—study
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
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Infographic
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
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