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Today's Headlines — 24.01.15

Media Relations
As lines between advertising and news blur, what's a PR pro to do? As lines between advertising and news blur, what's a PR pro to do?'

News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.

Critics say Bank of America’s ‘Je Suis Bullish’ email was in poor taste Newsjacking
Critics say Bank of America’s ‘Je Suis Bullish’ email was in poor taste
The bank sent out a research note with a title playing on the ‘Je Suis Charlie’ slogan that has emerged since the shootings at French satirical magazine Charlie Hebdo.
 
 
4 traits of great PR pros Media Relations
4 traits of great PR pros
These finely tuned skills separate the wheat from the chaff when it comes to a communications professional's prowess. 
 
 
Shocase aims to be a social network for PR and marketing pros Social Media
Shocase aims to be a social network for PR and marketing pros
The creators of the new social media platform just for communication pros tout the "best of LinkedIn, Pinterest, Facebook and YouTube." 
 
 
What journalists expect from public relations in 2015 Infographic
What journalists expect from public relations in 2015
Social media is changing the journalism industry, which means your PR tactics must stay current to land coverage.
 
 
6 social media tips from an Air Force general Social Media
6 social media tips from an Air Force general
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
 
 
How PR pros can measure ROI online Measurement
How PR pros can measure ROI online
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work. 
 
 
Facebook cracks down on fake news Social Media
Facebook cracks down on fake news
The social network's new feature will enable users to flag hoaxes and other false stories. 
 
 
2 examples of fighting back against false media stories Media Relations
2 examples of fighting back against false media stories
North Carolina's governor and the largest retailer in the U.S. publicly rebutted news stories about them. Here's how they did it.
 
 
15 ways to feed the content beast Content Marketing
15 ways to feed the content beast
Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
PR job seekers can embrace their creative side with one of several communications firm openings. 
 
 
5 ways to come up with great PR ideas The PR Profession
5 ways to come up with great PR ideas
Feeling tapped out? Try these techniques to get your creative juices flowing again.
 
 
Analytics: The sideways approach to PR measurement Measurement
Analytics: The sideways approach to PR measurement
Sometimes, the direct approach isn't the most effective way to tackle a challenge.
 
 
 
 

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