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Today's Headlines — 01.08.14

Media Relations
In defense of PR

In defense of PR'

PR practitioners know that bad news simply gets more attention than good news does. That's even true for the PR profession itself.

	Media Relations How journalists can break stories and find sources on LinkedIn The business-focused social media site has numerous tools that can enable reporters to find sources and information they won't find elsewhere.

	Crisis Communications Could a name change help Malaysia Airlines? With two highly publicized crashes this year, the airline is looking to make a transformation, through a brand overhaul and possible bankruptcy.

	Pitching 8 tips for a perfect pitch Making your pitch eye-catching, convenient, and convincing is the way to grab a reporter's attention.

	Transparency OkCupid admits to experimenting on users, too The dating site has stepped up to say it has done some of the similar testing to the one that got Facebook in so much trouble recently.

	Branding 3 branding lessons from theme parks This author found some inspiration on his summer vacation that could help your organization take its branding to the next level.

	Featured Vitalize your writing with anagrams Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.

	The PR Lifestyle 10 signs you should work in PR Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.

	The PR Lifestyle Keeping PR tasks under control If you're not keeping organized, then things are sure to get hairy.

	Writing & Editing 3 reasons to paraphrase more—and quote less Being more selective about the verbal gems you share with your readers—and framing them just right—makes them sparkle with a special luminescence.

	Crisis Communications ESPN host apologizes for domestic-violence gaffe Stephen A. Smith issues mea culpa 'making the most egregious error' of his career. Were the tone and wording sufficient?

	The PR Lifestyle The introvert's guide to working in communications It's an extroverted field, but not every professional is a 'people person.' That's hardly an obstacle to success, though. Here's how to cope—and even thrive.

	From the Archives Social media: The new face of disaster response When disaster hits, both the media and the public hit the Web.

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