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Today's Headlines — 28.02.15

Marketing
Google and Disney among world's most popular brands Google and Disney among world's most popular brands'

A recent study found the search engine to be the most talked-about and Disney the most-loved brand on social media. 

7 PR life lessons from ‘Parks and Recreation’ The PR Lifestyle
7 PR life lessons from ‘Parks and Recreation’
Communications pros, take these insights from Pawnee to heart to succeed both in and out of the office.
 
 
Email etiquette for PR pros Email
Email etiquette for PR pros
Do the journalists to whom you send emails the courtesy of following these guidelines for polite messaging.
 
 
4 reputation management questions worth asking Reputation Management
4 reputation management questions worth asking
Brand reputations can be damaged faster than ever. It's worth being prepared for the crisis.
 
 
HSBC exec apologizes in front of U.K. Parliament Apologies
HSBC exec apologizes in front of U.K. Parliament
The bank's high-ups continue to say tax-dodging practices were 'unacceptable.'
 
 
Why your CEO should be on social media Infographic
Why your CEO should be on social media
Organizations that have a CEO on social media attract more business, double their marketing power and seem more personable to customers.
 
 
How to explain PR to your friends The PR Lifestyle
How to explain PR to your friends
TV and movies have conditioned people to think being a PR professional is something different from what it really is.
 
 
4 ways to fight content thieves Blogging
4 ways to fight content thieves
Are you seeing your blog posts showing up elsewhere on the Web, without your permission? Try these tactics.
 
 
Do you consider customers when you pitch? Pitching
Do you consider customers when you pitch?
PR pros should take a note from their marketing counterparts when pitching to a publication. 
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
This week’s featured listings highlight the best companies and cities for those seeking internships.
 
 
The best ways to pump up your Instagram strategy Infographic
The best ways to pump up your Instagram strategy
Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
 
 
Reebok and CrossFit athletes give commuters a lift Marketing
Reebok and CrossFit athletes give commuters a lift
After escalators in Stockholm's subway stopped working, a marketing stunt sought to give Swedish travelers a break from climbing the stairs. 
 
 
5 tips for dealing with co-workers who think they know PR The PR Workplace
5 tips for dealing with co-workers who think they know PR
Sometimes, colleagues in other departments overstep. Here's how to politely tell them to back off.
 
 
 
 

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