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Today's Headlines — 09.12.16

Writing & Editing
Why learning AP style is a must for PR pros Why learning AP style is a must for PR pros'

Students of public relations, minor in journalism to help you fine-tune your writing (and make it easier for news outlets to pick it up). On top of that, buy—and study—the latest AP Stylebook.

How busy communicators propel their careers forward Training Alert
How busy communicators propel their careers forward
Don’t have time to attend conferences? Sharpen your skills with Ragan Training!
 
 
Starbucks and Sprint partner with Pokémon Go Marketing
Starbucks and Sprint partner with Pokémon Go
Along with transforming many U.S. locations into PokéStops, the coffee chain is unveiling a new beverage, and the cellular company offers charging stations.
 
 
How to choose an agency name that stands out Branding
How to choose an agency name that stands out
Deciding what to call your PR firm isn’t as simple as ‘putting your name on the door.’ If you’re stumped on what to dub your brand, consider these steps.
 
 
Google goes emoji Social Media
Google goes emoji
Try plugging an emoji in the next time you tweet at Google. The result will surprise you—at least that’s what exes are hoping. Here are details.
 
 
3 ways to build more enthusiastic online communities Branding
3 ways to build more enthusiastic online communities
It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
 
 
11 PR and communications lessons from theSkimm Brand Journalism
11 PR and communications lessons from theSkimm
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about woman who found a rat sewn up in her Zara dress.
 
 
NFL’s #MyCauseMyCleats promotes health and wellness issues Nonprofit PR
NFL’s #MyCauseMyCleats promotes health and wellness issues
Some 500 pro football players helped raise awareness—and money—for their favorite charities. Check out how those athletes have stepped up to help educate fans.
 
 
5 pieces of jargon to erase from your vocabulary From the Archives
5 pieces of jargon to erase from your vocabulary
They may roll off the tongue with ease, but it’s time to put these terms to rest. 
 
 
Why you should invest in Instagram Stories Social Media
Why you should invest in Instagram Stories
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
 
 
Celebrities, regular folks—and marketers—put spotlight on #WorldAIDSDay Marketing
Celebrities, regular folks—and marketers—put spotlight on #WorldAIDSDay
Rhianna, Prince Harry and Whoopi Goldberg joined forces with the LGBT community and others on social media to recall the early days of the disease. The message: The stigma must end.
 
 
Google Play cracks down on fake reviews Tech PR
Google Play cracks down on fake reviews
The company said it improved its process for identifying and removing spammy feedback in its app store, cutting off attempts for marketers to game the system.
 
 
The key skills that 2017 will demand of marketers Marketing
The key skills that 2017 will demand of marketers
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
 
 
 
 
 

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