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Today's Headlines — 28.07.16

Media Relations
Key differences between solo and in-house PR Key differences between solo and in-house PR'

For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.

Twitter revives familiar marketing strategy Social Media
Twitter revives familiar marketing strategy
As the social media powerhouse struggles to maintain the ability to thrive, execs look to an old motto. Here’s the gist of the approach and how it resurfaced online.
 
 
How hospital communicators manage the Pokémon Go invasion Healthcare PR
How hospital communicators manage the Pokémon Go invasion
PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
 
 
Branding rules for social media managers Branding
Branding rules for social media managers
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
 
 
Starbucks lets employees get colorful under new dress code Corporate Communications
Starbucks lets employees get colorful under new dress code
Newsboy hats, pink hair and dark-wash jeans are all items you might see on baristas the next time you stop by to get your latte fix.
 
 
Upcoming PR trends to watch The PR Industry
Upcoming PR trends to watch
Public relations pros are known to adapt to shifts in culture and technology. What’s to become of the profession in 2017 and beyond? One pro shares his forecast.
 
 
Planned Parenthood makes a splash on Tumblr Blogging
Planned Parenthood makes a splash on Tumblr
While many brand managers flock to Instagram and Vine to tell their stories, the health nonprofit is using a familiar blogging format. Here are details and metrics.
 
 
How much data is shared online every minute? Infographic
How much data is shared online every minute?
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
 
 
5 essential PR truths PR Lifestyle
5 essential PR truths
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
 
 
PANIC: A common language for branding? Branding
PANIC: A common language for branding?
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
 
 
Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’ Executive Communications
Yahoo chief: ‘It’s poetic to be joining forces with AOL and Verizon’
In a recent letter to employees, Marissa Mayer painted a positive outlook on the $4.8B deal.
 
 
Why marketers should stop obsessing over millennials From the Archives
Why marketers should stop obsessing over millennials
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
 
 
5 compelling openings for your next presentation Presentations
5 compelling openings for your next presentation
Try these unconventional approaches the next time you deliver a speech and want to pique your listeners' interest from the get-go.
 
 
 
 
 

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