The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.

Speechwriting experts say facts, characters are OK, but the most engaging presentations feature conflict, drama, humor.

How did Charles Darwin spend his day? What about Beethoven? Balzac? This infographic offers up the details. Some may surprise you.

Employees at Nottingham Hackspace can’t hide their candy purchases from their co-workers.

Online marketing—especially through social media channels—requires identifying, locating, and engaging with your target audience. Just getting 'likes' doesn't cut it. Here's some guidance.

It’s valuable to set a few rules for yourself and define exactly what problems you’re trying to solve, but you should also allow yourself to take a few ‘excursions’ into other territory.

Anything involving photos on Facebook is likely to gain some attention, but for you to really get results, go into your brand’s contest with a strategy in mind.

Social media and public relations are inexorably linked, according to industry experts. So why do so many press releases feel so disconnected?

First of all, don't write for your target audience. Write instead for your target audience member. Individualize it.

Be interesting, be informed, and use the hallmarks of a good editor. Offer information that’s relevant to the specific job for which you’re applying.

Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?

Pepsi revamped its logo for $1 million, but Twitter purchased its iconic bird for $15 on iStockphoto. Here's how other brand logos became iconic, as well as how their colors and design affects us.