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Today's Headlines — 01.08.14

Media Relations
In defense of PR In defense of PR'

PR practitioners know that bad news simply gets more attention than good news does. That's even true for the PR profession itself.

How journalists can break stories and find sources on LinkedIn Media Relations
How journalists can break stories and find sources on LinkedIn
The business-focused social media site has numerous tools that can enable reporters to find sources and information they won't find elsewhere.
 
 
Could a name change help Malaysia Airlines? Crisis Communications
Could a name change help Malaysia Airlines?
With two highly publicized crashes this year, the airline is looking to make a transformation, through a brand overhaul and possible bankruptcy.
 
 
8 tips for a perfect pitch Pitching
8 tips for a perfect pitch
Making your pitch eye-catching, convenient, and convincing is the way to grab a reporter's attention.
 
 
OkCupid admits to experimenting on users, too Transparency
OkCupid admits to experimenting on users, too
The dating site has stepped up to say it has done some of the similar testing to the one that got Facebook in so much trouble recently.
 
 
3 branding lessons from theme parks Branding
3 branding lessons from theme parks
This author found some inspiration on his summer vacation that could help your organization take its branding to the next level.
 
 
Vitalize your writing with anagrams Featured
Vitalize your writing with anagrams
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
 
 
10 signs you should work in PR The PR Lifestyle
10 signs you should work in PR
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
 
 
Keeping PR tasks under control The PR Lifestyle
Keeping PR tasks under control
If you're not keeping organized, then things are sure to get hairy.
 
 
3 reasons to paraphrase more—and quote less Writing & Editing
3 reasons to paraphrase more—and quote less
Being more selective about the verbal gems you share with your readers—and framing them just right—makes them sparkle with a special luminescence.
 
 
ESPN host apologizes for domestic-violence gaffe Crisis Communications
ESPN host apologizes for domestic-violence gaffe
Stephen A. Smith issues mea culpa 'making the most egregious error' of his career. Were the tone and wording sufficient?
 
 
The introvert's guide to working in communications The PR Lifestyle
The introvert's guide to working in communications
It's an extroverted field, but not every professional is a 'people person.' That's hardly an obstacle to success, though. Here's how to cope—and even thrive.
 
 
Social media: The new face of disaster response From the Archives
Social media: The new face of disaster response
When disaster hits, both the media and the public hit the Web.
 
 
 
 

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