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Today's Headlines — 27.07.17

Social Media
6 secrets to inspire brand loyalty 6 secrets to inspire brand loyalty'

Just because a customer follows you online doesn’t mean he or she will turn away from a competitor’s offerings. Follow these steps for building a passionate community.

Branding rules for social media managers From the Archives
Branding rules for social media managers
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
 
 
Facebook enables business pages to create and manage groups Social Media
Facebook enables business pages to create and manage groups
The platform’s new feature offers PR and marketing pros the opportunity to create thriving communities backed by their brands’ pages, instead of employees’ individual profiles.
 
 
How to squeeze the most juice out of media coverage Media Relations
How to squeeze the most juice out of media coverage
A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.
 
 
The most cost-effective way to grow as a communicator in 2017 PR Training
The most cost-effective way to grow as a communicator in 2017
Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.
 
 
7 ways to craft highly engaging content Content Marketing
7 ways to craft highly engaging content
Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it.
 
 
Make your organization a communications powerhouse Host Opportunity
Make your organization a communications powerhouse
Host one of Ragan’s wildly popular workshops, and send your team for free!
 
 
5 ways to market your personal brand From the Archives
5 ways to market your personal brand
Leaving something irresponsible online can hurt your brand. It isn’t even what you did. It’s the fact that five years later, you seem proud of it—when you’ve only forgotten all about it.
 
 
10 flaws that undermine your organization's Facebook page From the Archives
10 flaws that undermine your organization's Facebook page
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
 
 
Why PR pros should ditch newswires From the Archives
Why PR pros should ditch newswires
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
 
 
10 media relations essentials From the Archives
10 media relations essentials
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
 
 
How communicators can prepare for the challenges ahead of them Conference Alert
How communicators can prepare for the challenges ahead of them
Join us at our 9th annual Employee Communications, PR and Social Media Summit at Microsoft to future-proof your communications.
 
 
3 reasons why you should let us write your content Content Marketing
3 reasons why you should let us write your content
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
 
 
 
 
 

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