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Today's Headlines — 20.01.18

Social Media
6 secrets to inspire brand loyalty 6 secrets to inspire brand loyalty'

Just because a customer follows you online doesn’t mean he or she will turn away from a competitor’s offerings. Follow these steps for building a passionate community.

7 deadly media relations sins From the Archives
7 deadly media relations sins
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
 
 
Fake news and the ugly rise of sponsored content From the Archives
Fake news and the ugly rise of sponsored content
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
 
 
3 ways to improve client communications  From the Archives
3 ways to improve client communications
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
 
 
4 ways to use LinkedIn to land your dream job From the Archives
4 ways to use LinkedIn to land your dream job
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
 
 
How to write powerful headlines that drive traffic From the Archives
How to write powerful headlines that drive traffic
Headlines aren't a blog post's finishing touch, but rather the determining factor in whether people will engage with your content. Don't botch your greatest opportunity to get clicks.
 
 
PR can do only so much; reputation management goes far deeper From the Archives
PR can do only so much; reputation management goes far deeper
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
 
 
Why 95 percent of pitches get no interest From the Archives
Why 95 percent of pitches get no interest
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.
 
 
6 signs a PR career is right for you Countdown
6 signs a PR career is right for you
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
 
 
5 top social media trends to watch in 2017 Countdown
5 top social media trends to watch in 2017
From the rise of messaging apps such as Snapchat and Facebook Messenger to paying for online posts, here’s what PR and marketing pros should embrace this year.
 
 
13 books all communicators should read Countdown
13 books all communicators should read
The tomes on this list not only will look impressive on a bookshelf, but also will help you become a more skilled and successful communicator at work and in your personal life.
 
 
10 marketing trends to watch for in 2017 Countdown
10 marketing trends to watch for in 2017
Brand managers who take advantage of customer service bots, native advertising, location-based SEO and more can get ahead of their competitors. Learn more below.
 
 
4 tips for writing better captions on Instagram Countdown
4 tips for writing better captions on Instagram
Although brands, content and audiences vary, these tactics can help social media managers make the most of the text they post on the hugely popular visual platform.
 
 
 
 
 

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