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Today's Headlines — 24.05.16

Social Media
Millennials flood LinkedIn, keying on personal branding Millennials flood LinkedIn, keying on personal branding'

As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.

4 expert tips to build your reputation on TripAdvisor Reputation Management
4 expert tips to build your reputation on TripAdvisor
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
 
 
13 PR truths—how many do you believe? The PR Industry
13 PR truths—how many do you believe?
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
 
 
How podcast plot lines can rev up your presentations Public Speaking
How podcast plot lines can rev up your presentations
A good storyline is the spine of many an audio program. Here are guidelines on how to apply that approach to your informative talks and persuasive addresses.
 
 
29 metrics for content marketers Infographic
29 metrics for content marketers
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess. 
 
 
12 amazing quotes from graduation speeches From the Archives
12 amazing quotes from graduation speeches
Great amusement, amusing anecdotes, and a little something from Dr. Seuss.
 
 
Is Facebook helping or hurting your media coverage? Social Media
Is Facebook helping or hurting your media coverage?
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
 
 
A grammar geek's gentle guidance on 5 ghastly gaffes Writing & Editing
A grammar geek's gentle guidance on 5 ghastly gaffes
In response to recent disparaging of linguists and their fervent devotion to getting things right, the author graciously offers a handful of tips to help you, dear reader, to avoid screwing up.
 
 
12 apps for marketing professionals From the Archives
12 apps for marketing professionals
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy. 
 
 
How PR is redefining itself The PR Industry
How PR is redefining itself
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
 
 
Going viral: 6 mistakes content marketers make Content Marketing
Going viral: 6 mistakes content marketers make
The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
 
 
8 fundamental truths about public relations The PR Industry
8 fundamental truths about public relations
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
 
 
30 jobs in the PR and marketing world jobs of the week
30 jobs in the PR and marketing world
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
 
 
 
 
 

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