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Today's Headlines — 28.02.15

Marketing
Google and Disney among world's most popular brands

Google and Disney among world's most popular brands'

A recent study found the search engine to be the most talked-about and Disney the most-loved brand on social media.

	The PR Lifestyle 7 PR life lessons from ‘Parks and Recreation’ Communications pros, take these insights from Pawnee to heart to succeed both in and out of the office.

	Email Email etiquette for PR pros Do the journalists to whom you send emails the courtesy of following these guidelines for polite messaging.

	Reputation Management 4 reputation management questions worth asking Brand reputations can be damaged faster than ever. It's worth being prepared for the crisis.

	Apologies HSBC exec apologizes in front of U.K. Parliament The bank's high-ups continue to say tax-dodging practices were 'unacceptable.'

	Infographic Why your CEO should be on social media Organizations that have a CEO on social media attract more business, double their marketing power and seem more personable to customers.

	The PR Lifestyle How to explain PR to your friends TV and movies have conditioned people to think being a PR professional is something different from what it really is.

	Blogging 4 ways to fight content thieves Are you seeing your blog posts showing up elsewhere on the Web, without your permission? Try these tactics.

	Pitching Do you consider customers when you pitch? PR pros should take a note from their marketing counterparts when pitching to a publication.

	Jobs of the Week 30 jobs in the PR and marketing world This week’s featured listings highlight the best companies and cities for those seeking internships.

	Infographic The best ways to pump up your Instagram strategy Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.

	Marketing Reebok and CrossFit athletes give commuters a lift After escalators in Stockholm's subway stopped working, a marketing stunt sought to give Swedish travelers a break from climbing the stairs.

	The PR Workplace 5 tips for dealing with co-workers who think they know PR Sometimes, colleagues in other departments overstep. Here's how to politely tell them to back off.

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