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Today's Headlines — 24.07.14

Marketing
4 power tips for creating hot content

4 power tips for creating hot content'

Content doesn't just have to be blogs. It doesn't even have to be only writing. Try these avenues, too.

	MEDIA RELATIONS How not to annoy journalists Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.

	CONTENT Sponsored content: Relevancy and brand trust are crucial Edelman's recent survey focused on the key factors that make your message highly digestible.

	Social Media Facebook still drives the most traffic to brand websites, data show Among its social media peers, Facebook is by far the leader in driving clicks, according to Shareaholic.

	Measurement How to differentiate goals, objectives, strategies, and tactics Think a goal is the same thing as an objective? Believe "tactic" is synonymous with "strategy"? They're all different, and all important.

	Social Media Survey: Most companies don't get how customer service on social media works New research from Sprinklr shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.

	Rankings Top 50 list ranks agencies by social media followings Is social media clout the best indicator of an agency's influence?

	From the Archives 10 things clients get wrong about the media It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.

	Social Media How to hashtag for Twitter success A little research can help a whole lot when it comes to making hashtags work for your brand.

	Client/Agency Relations A plea for professional courtesy from potential clients Why do organizations request proposals and then never call back the agencies that submit them?

	Social Media Hotels offer rewards for positive social media posts Kimpton Hotels and Marriott are offering perks and discounts to guests who tweet, Instagram, and post Facebook feedback. It's all about karma.

	Social Media Will Facebook’s ‘buy’ button lead to more immediate marketing results? The social media giant unveiled the new test feature, ‘limited to a few small and medium sized businesses,’ in a Thursday blog post.

	Crisis Communications Malaysia Airlines disaster in Ukraine sparks international crisis The airline scrambles as a second plane this year goes down. But this one reportedly was shot down amid the separatist conflict in the Eastern European country.

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