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Today's Headlines — 06.02.16

Media Relations
Why this PR agency owner despises press releases Why this PR agency owner despises press releases'

The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.

4 ways to improve your customer service online Social Media
4 ways to improve your customer service online
An effective social media can strategy bolster relationships with consumers. Here are four ways to ratchet up your brand’s interactions through online networks.
 
 
Uber's drastic logo change confuses users, drums up chatter Marketing
Uber's drastic logo change confuses users, drums up chatter
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
 
 
5 startups that used crowdfunding to grab headlines Marketing
5 startups that used crowdfunding to grab headlines
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
 
 
Twitter users poke fun at David Bowie mural Social Media
Twitter users poke fun at David Bowie mural
Many said the graffiti artist did a horrible job with his intended homage to the late musician and artist. Here’s how one local radio show took advantage of the criticism
 
 
Journalist out after tainted reporting. What’s the PR damage? Crisis Communications
Journalist out after tainted reporting. What’s the PR damage?
The Intercept retracts or corrects unverifiable stories on a racist shooter, Donald Trump and others. Is there a lesson in its mea culpa for other organizations in crises?
 
 
3 ways hiring marketing interns could hurt your small business Marketing
3 ways hiring marketing interns could hurt your small business
Taking on an intern can be a cost-effective way to accomplish extra work, but it might not be the best idea for organizations with limited staff. One marketer offers reasons to say no.
 
 
What’s the most overused word in public speaking? Public Speaking
What’s the most overused word in public speaking?
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
 
 
More than 1,600 jobs slashed to ‘accelerate Yahoo’s transformation’ Crisis Communications
More than 1,600 jobs slashed to ‘accelerate Yahoo’s transformation’
After cost cuts, the struggling company says it will focus on attracting new users by focusing on mobile growth, native advertising and social media. Will it be enough?
 
 
PR pros, have you tried Facebook Live video? Social Media
PR pros, have you tried Facebook Live video?
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.
 
 
Effect or affect? Home or hone? Find out Writing & Editing
Effect or affect? Home or hone? Find out
Eloquent elixirs to counter the contagion of verbal vexations.
 
 
Marketing lessons from groundhogs—in the flesh and on film Marketing
Marketing lessons from groundhogs—in the flesh and on film
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
 
 
7 important digital marketing trends for 2016 Marketing
7 important digital marketing trends for 2016
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
 
 
 
 
 

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