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Today's Headlines — 17.01.17

Marketing
How social media monitoring helps marketing efforts How social media monitoring helps marketing efforts'

Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.

How to 'flirt' with journalists on Twitter From the Archives
How to 'flirt' with journalists on Twitter
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
 
 
3 lessons from Takata’s airbag crisis Crisis Communications
3 lessons from Takata’s airbag crisis
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
 
 
7 ways communications students can jump-start their careers From the Archives
7 ways communications students can jump-start their careers
One veteran PR pro gives several tips for landing the agency job of your dreams.
 
 
3 measurement myths that PR pros should see right through Conference Alert
3 measurement myths that PR pros should see right through
Rethink how you measure the success of your PR campaigns—join us in Miami for the PR Measurement Conference.
 
 
Infographic: Lessons from the 12 best email campaigns of 2016 Marketing
Infographic: Lessons from the 12 best email campaigns of 2016
This roundup of innovative email content not only will inspire you to pep up your campaigns, but also will offer valuable lessons to boost business.
 
 
4 ways PR pros can be better listeners The PR Industry
4 ways PR pros can be better listeners
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies.
 
 
7 deadly media relations sins Media Relations
7 deadly media relations sins
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
 
 
Eye contact: How much is right, and how to make it look natural Public Speaking
Eye contact: How much is right, and how to make it look natural
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
 
 
Irish Cancer Society defends its ‘I Want to Get Cancer” campaign Health Care PR
Irish Cancer Society defends its ‘I Want to Get Cancer” campaign
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
 
 
VW exec after guilty plea: ‘We are no longer the same company’ Crisis Communications
VW exec after guilty plea: ‘We are no longer the same company’
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.

 

 
 
8 ways PR pros can prepare for a ‘Trump crisis’ Political PR
8 ways PR pros can prepare for a ‘Trump crisis’
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
 
 
Enter the Visual & Infographics Awards before your competitors do Awards
Enter the Visual & Infographics Awards before your competitors do
There’s still time to enter the 2016 Visual & Infographics Awards. Share the designs that went viral, spoke for social causes, and inspired employees. Extended deadline: Jan. 18.
 
 
 
 
 

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