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3 lessons in social media brilliance from Rihanna
3 lessons in social media brilliance from Rihanna'

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media.

Respond to health care reviews online without violating HIPAA Health Care Communications
Respond to health care reviews online without violating HIPAA
What should you do if a patient posts a negative review about your practice? Follow these guidelines for replying safely.
 
 
The 5 most popular stories on PR Daily this week Weekly Roundup
The 5 most popular stories on PR Daily this week
This week, readers were interested in online writing missteps to avoid, how to beef up their résumés for free, why their pitches are failing and more.
 
 
How can savvy marketers make the most of direct mail campaigns? Marketing
How can savvy marketers make the most of direct mail campaigns?
While some may think the practice antiquated, physical mailers can have a higher response rate that email marketing and—with a little finesse—deliver big dividends.
 
 
7 deadly media relations sins From the Archives
7 deadly media relations sins
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
 
 
WhatsApp for Business launching in selected markets Marketing
WhatsApp for Business launching in selected markets
The company hopes to draw businesses to its platform by offering access to a large user base. Here’s what marketers and other communicators should know about the rollout.
 
 
6 ways to get your guest post published The PR Industry
6 ways to get your guest post published
An underused tactic for media coverage is to submit an original article or blog post for publication, either for oneself or a client. Here are some tips for getting into digital circulation.
 
 
A body language checklist for public speakers Public Speaking
A body language checklist for public speakers
Make a great first impression by minding your posture, nodding affirmatively and not swallowing your voice.
 
 
A eulogy for the press release Conference Alert
A eulogy for the press release
In today’s chaotic media world, experts are turning to more innovative ways to get their brand stories told.
 
 
Communicators rush to combat ‘TidePodChallenge’ phenomenon Crisis Response
Communicators rush to combat ‘TidePodChallenge’ phenomenon
The popular internet joke has continued to gain momentum after many vloggers published videos of them ingesting the laundry detergent. Many organizations are speaking out.
 
 
How can you rebuild a damaged reputation? Crisis Communications
How can you rebuild a damaged reputation?
There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains.
 
 
8 content strategy trends for better SEO and distribution Marketing
8 content strategy trends for better SEO and distribution
Seventy-seven percent of marketing professionals said they want to turn leads into customers, and 55 percent want more website traffic. Here’s how you can rise above the noise.
 
 

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