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Top stories for 11.13.18

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Study: How to make the most of your YouTube channel
Study: How to make the most of your YouTube channel'

Pew Research Center says half of all users on the popular platform are there to learn how to do something. Here are ideas to boost your video strategy.

Infographic: 10 ways to keep readers from leaving your website Content Marketing
Infographic: 10 ways to keep readers from leaving your website
Getting people to visit your digital hub is only part of the battle; keeping them there is essential. Consider this guide for tips to reduce your site’s bounce rate.
 
 
4 ways PR pros and marketers can combat fake online reviews Marketing
4 ways PR pros and marketers can combat fake online reviews
As the holiday shopping season approaches, unscrupulous marketers will be plugging their knockoff products with dishonest reviews on various sites. Here’s how you can stay competitive.
 
 
6 storytelling and PR lessons from Stan Lee In Memoriam
6 storytelling and PR lessons from Stan Lee
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
 
 
Victoria’s Secret exec apologizes after interview gaffe Apologies
Victoria’s Secret exec apologizes after interview gaffe
A company executive drew backlash for his comments about diversity and transgender models, and many see an aging brand image.
 
 
How to maximize a celebrity or influencer endorsement Marketing
How to maximize a celebrity or influencer endorsement
Having the backing of a well-known personality can help broaden your reach and expand your audience. Here’s how to solicit these influential people.
 
 
5 ways to ensure your brand sticks out in a crowd From the Archives
5 ways to ensure your brand sticks out in a crowd
The marketplace is more swamped by the day with entrepreneurs wrestling with their dreams. If you want to be visible, try these steps to make your mark.
 
 
How to rethink your corporate communications for 2019 Webcast Alert
How to rethink your corporate communications for 2019
Hear top tips from the experts at Ragan’s upcoming virtual summit.
 
 
How to boost PR measurement through benchmarking PR Measurement
How to boost PR measurement through benchmarking
It’s essential to measure yourself against consistent standards. Find out the benefits of benchmarking to your organization, brands and campaigns.
 
 
Could your personal brand use an upgrade? Awards
Could your personal brand use an upgrade?
Enter the ACE Awards to prove you’re Achieving Communications Excellence. The final deadline is Nov. 21.
 
 
10 #PRFail tweets to help practitioners land coverage Media Relations
10 #PRFail tweets to help practitioners land coverage
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
 
 
Infographic: A digital marketing tools cheat sheet Marketing
Infographic: A digital marketing tools cheat sheet
What resources can help brand managers create cleaner content and monitor and maintain their online presence? This guide will help you choose the best ones for your goals.
 
 

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