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Top stories for 05.18.13

Writing & Editing
7 errors even good writers miss 7 errors even good writers miss'

When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!

10 Nora Ephron quotes that will inspire anyone Happy Birthday!
10 Nora Ephron quotes that will inspire anyone
From her thoughts on the word ‘synergy’ to advice on wearing a bikini, the late author and screenwriter said a number of inspirational (and useful) things. In honor of what would be Ephron's 72nd birthday, here we're celebrating with some of her best.
 
 
6 lessons from 'Scandal' on how to be a rock star professional The Workplace
6 lessons from 'Scandal' on how to be a rock star professional
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.
 
 
Why marketers choose certain colors Infographic
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
 
 
The 5 most popular stories on PR Daily this week Week in Review
The 5 most popular stories on PR Daily this week
Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.
 
 
70 years after it was written, a poem goes viral Marketing
70 years after it was written, a poem goes viral
The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.
 
 
Winning the PR Powerball: 6 tips for a successful career Career Advice
Winning the PR Powerball: 6 tips for a successful career
A whole lot of luck goes into winning a fortune like Saturday’s jackpot, but it takes particular skills and traits to make it in public relations. Here are a few smart bets.
 
 
Social media: The new face of disaster response Infographic
Social media: The new face of disaster response
When disaster hits, both the media and the public hit the Web.
 
 
6 ways to prepare your staff for a reporter’s visit Media Relations
6 ways to prepare your staff for a reporter’s visit
All your own formal preparation can go by the boards through pure carelessness or lack of foresight. Make sure your message lands by taking these basic steps.
 
 
4 misfit PR candidates you’ll likely interview Career Advice
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
 
 
Toronto’s mayor denies he was caught on video smoking crack Crisis Communications
Toronto’s mayor denies he was caught on video smoking crack
Writers at Gawker and the Toronto Star both claim to have watched a video showing Mayor Rob Ford smoking crack. Ford’s attorney says otherwise.
 
 
KFC gets free buzz—from Gaza, of all places Marketing
KFC gets free buzz—from Gaza, of all places
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
 
 
 
 

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