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Top stories for 01.17.17

Media Relations
5 public speaking lessons from Obama’s farewell address
5 public speaking lessons from Obama’s farewell address'

Millions watched the commander in chief's final address to the nation. Here's what PR pros can take from it. 

Comms pros, are you communicating your value effectively? PR Industry
Comms pros, are you communicating your value effectively?
Like the cobbler's unshod children, our messages about our messaging might be getting short shrift. 2017 should be the year we not only promote our organizations, but ourselves.
 
 
How to 'flirt' with journalists on Twitter From the Archives
How to 'flirt' with journalists on Twitter
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
 
 
Make your organization a writing powerhouse Workshop Alert
Make your organization a writing powerhouse
Host one of Ragan’s most popular writing workshops. Send your team for free!
 
 
American Apparel to close all U.S. stores and lay off 3,400 employees Crisis Communications
American Apparel to close all U.S. stores and lay off 3,400 employees
The struggling retail chain was recently purchased by Gildan Activewear, but its locations will shutter its doors. 
 
 
Ringling Bros. to close its doors on the ‘greatest show on Earth’ Crisis Communications
Ringling Bros. to close its doors on the ‘greatest show on Earth’
The circus’ chief said declining ticket sales and its decision to get rid of its elephants after public backlash made it ‘an unsustainable business for the company.’
 
 
How social media monitoring helps marketing efforts Infographic
How social media monitoring helps marketing efforts
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
 
 
3 lessons from Takata’s airbag crisis Crisis Communications
3 lessons from Takata’s airbag crisis
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
 
 
7 ways communications students can jump-start their careers From the Archives
7 ways communications students can jump-start their careers
One veteran PR pro gives several tips for landing the agency job of your dreams.
 
 
Hectic PR and damage control as EpiPen, insurers and Trump make news Health Care PR
Hectic PR and damage control as EpiPen, insurers and Trump make news
Hours after the PEOTUS lambasted pharma, one CEO countered the criticism on Twitter. Meanwhile, CVS and Cigna have taken action they contend will ease costly burdens for consumers.
 
 
3 measurement myths that PR pros should see right through Conference Alert
3 measurement myths that PR pros should see right through
Rethink how you measure the success of your PR campaigns—join us in Miami for the PR Measurement Conference.
 
 
Infographic: Lessons from the 12 best email campaigns of 2016 Marketing
Infographic: Lessons from the 12 best email campaigns of 2016
This roundup of innovative email content not only will inspire you to pep up your campaigns, but also will offer valuable lessons to boost business.
 
 

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