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Top stories for 09.26.18

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How to show up in Google’s ‘featured snippets’
How to show up in Google’s ‘featured snippets’'

When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.

10 helpful, handy resources for writers Writing & Editing
10 helpful, handy resources for writers
Use these tools to regain focus, reclaim productivity and find a safe place to store your life’s work.
 
 
Why your story should be told with 360 video Content Marketing
Why your story should be told with 360 video
The technology has never been more affordable, and capturing the full scene is striking. Here are reasons you ought to consider adding it to your toolkit, along with tips for doing so.
 
 
3 reasons why you should let us write your content Content Marketing
3 reasons why you should let us write your content
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
 
 
Infographic: 10 strategies for partnering with influencers Marketing
Infographic: 10 strategies for partnering with influencers
Influencer marketing can increase brand trust and grow your customer base. Here are some tactics for bringing these tastemakers into your campaign.
 
 
7 mobile newsrooms to inspire you Media Relations
7 mobile newsrooms to inspire you
Reporters and consumers alike access your site by phone every day. Do you offer the same kind of press releases list you posted in 1998? Or sizzling stories that spark news media follow-up?
 
 
In this divisive era of outspoken messaging, PR’s best days are yet to come The PR Industry
In this divisive era of outspoken messaging, PR’s best days are yet to come
Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out.
 
 
PetSmart fires back after news report links grooming to 47 dog deaths Crisis Response
PetSmart fires back after news report links grooming to 47 dog deaths
The national chain operates over 1,600 stores in North America, but an article asserts staffers aren’t taking necessary precautions and dogs are dying. PetSmart denies a systemic problem.
 
 
5 media relations tips for your next industry conference From the Archives
5 media relations tips for your next industry conference
Savvy PR pros can have many opportunities to gain favor with journalists and nab press coverage at networking events and more. Here’s how you can work the room.
 
 
Workplace personality types and how they can work together The PR Industry
Workplace personality types and how they can work together
PR pros often work on teams or with clients—and that means they must be skillful interpreters of human behavior. Knowing your personality type can help build a stronger team.
 
 
Stronger writing can put you on a path to career success Virtual Summit Alert
Stronger writing can put you on a path to career success
Discover how improving your writing can impress your bosses and even earn you a promotion.
 
 
Weight Watchers rebrands to encompass broader health goals Marketing
Weight Watchers rebrands to encompass broader health goals
The iconic dieting company is shifting its focus from weight loss to overall wellness with a new name and logo, along with revamped messaging. Will the changes attract new customers?
 
 

Join HR and internal comms experts at Zappos HQ!


Join us Oct. 16-18 in Las Vegas and learn how to build a culture that attracts talented employees, reduces turnover and drives business goals.

 

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