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Top stories for 10.23.17

Marketing
10 ways brand managers can prepare for the holidays
10 ways brand managers can prepare for the holidays'

Halloween hasn’t yet arrived, but PR and marketing pros should already be thinking about their Christmas and New Year campaigns. This infographic shares several tips to implement.

3 ideas for outstanding presentations Public Speaking
3 ideas for outstanding presentations
Nothing can make your audience yawn quite like a boring presentation packed with lengthy PowerPoint slides. Use one of these examples to break the mold with your next speech.
 
 
Why PR pros should learn to laugh at themselves PR Lifestyle
Why PR pros should learn to laugh at themselves
Making light of a tense or potentially embarrassing situation can help your audience relate to you—and might make it easier to push through the moment.
 
 
Public relations versus publicity: What sets PR apart From the Archives
Public relations versus publicity: What sets PR apart
Garnering attention for your brand through media relations isn’t all that PR pros do. Not everyone understands that. Here’s how to differentiate the two responsibilities.
 
 
Do your press releases pass the smell test? Media Relations
Do your press releases pass the smell test?
Any good journalist has ‘a nose for news,’ and it’s acutely conditioned to sniff out BS. Follow this guidance to keep your missives credible and avoid wasting everyone’s time.
 
 
3 ways to master the PR balancing act Conference Alert
3 ways to master the PR balancing act
See how experts at the PR Daily World Conference find success in media relations, crisis communications, social media and more.
 
 
CIA earns PR kudos for tweets about failed bomb squad dog The PR Industry
CIA earns PR kudos for tweets about failed bomb squad dog
Never doubt the power of animal stories to generate feel-good publicity—even for an often controversial government agency.
 
 
Solidify your status as a comms expert Awards
Solidify your status as a comms expert
Ragan & PR Daily’s Ace Awards will recognize the best individual practitioners, in-house teams and agencies in the industry. Enter by Oct. 27.
 
 
Competitor in crisis? Here’s how to avoid guilt by association Crisis Communications
Competitor in crisis? Here’s how to avoid guilt by association
If your rival suffers a PR blow, you could also take a major hit. Take steps to differentiate your business and clarify your position.
 
 
KFC grabbed Twitter gold with a subtle joke Social Media
KFC grabbed Twitter gold with a subtle joke
The fast-food chain hid a funny reference tucked into its profile, which is now going viral—giving the person responsible kudos, calls for a raise and even a job offer.
 
 
3 signs it’s time to get updated AP style advice from Grammar Girl Webinar Alert
3 signs it’s time to get updated AP style advice from Grammar Girl
Get tips on mastering the 2017 AP Stylebook from bestselling author Mignon Fogarty.
 
 
The 5 most popular stories on PR Daily this week Weekly Roundup
The 5 most popular stories on PR Daily this week
This week, readers were interested in what not to post on social media, what writers can learn from Keith Richards, KFC's clever Twitter joke and more
 
 

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