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Top stories for 05.16.12

Social Media
PR pro: I bought Twitter followers PR pro: I bought Twitter followers'

As part of an experiment, the author paid $12.50 for 2,000 Twitter followers. Read his story, and see how you can discern whether a Twitter user is guilty of the practice.

The 10 companies where millennials want to work Marketing
The 10 companies where millennials want to work
Apple and Google are the list. So is Goldman Sachs.
 
 
Study: Most consumers will avoid brands with lousy reputations Reputation Management
Study: Most consumers will avoid brands with lousy reputations
In a recent interview, Weber Shandwick executive Paul Jensen explained a recent study conducted by the agency and warned that 'companies' reputations can be taken down in two hours.'
 
 
The American TV sitcom: 1947 - 2012 #TheDailySpin
The American TV sitcom: 1947 - 2012
For the death of this institution, we blame you, Tina Fey. Plus, Ron Swanson: The man behind the mustache, Gaga pulls the meat dress trick … again, the 100 most creative business minds, Facebook business cards, oversharenting, and more.
 
 
How Internet users worldwide spend time online Infographic
How Internet users worldwide spend time online
They visit Google more than any other website, but spend most of their time on Facebook.
 
 
The 20 most 'well-read’ U.S. cities Writing & Editing
The 20 most 'well-read’ U.S. cities
The list is based on Amazon sales. Did your hometown make the list?
 
 
5 things you (probably) don't know about Pinterest Social Media
5 things you (probably) don't know about Pinterest
Its growth is coming from an unlikely area of the nation; it beats Facebook in one important area, and more.
 
 
Is JPMorgan's $2 bill loss the worst PR disaster of 2012 (so far)? Crisis Communications
Is JPMorgan's $2 bill loss the worst PR disaster of 2012 (so far)?
Three reasons the company will be mentioned in year end lists.
 
 
24 lazy corporate verbs you need to fire Writing & Editing
24 lazy corporate verbs you need to fire
Replace them with these much stronger alternatives.
 
 
CFO fired for tweeting Social Media
CFO fired for tweeting
Read the tweets and updates that cost Gene Morphis, the chief financial officer of Francesca’s Holdings, his high-profile job.
 
 
20 tips to help you proofread like a pro Writing & Editing
20 tips to help you proofread like a pro
And if you are a pro, these guidelines are essentials for your livelihood.
 
 
How to land a PR job abroad Career Advice
How to land a PR job abroad
The author graduated from college in the U.S. and found a job in Sydney, Australia. You can, too.
 
 
10 tips for responding to social media comments Infographic
10 tips for responding to social media comments
A handy guide from Dell on how to respond to positive and negative comments.
 
 
Guinness parent company commits harebrained PR blunder Crisis Communications
Guinness parent company commits harebrained PR blunder
Basically, it screwed a microbrewer in Scotland and, ultimately, apologized for it. This one is a head-slapper.
 
 
Learn how to practice PR that garners millions of impressions Conference Alert
Learn how to practice PR that garners millions of impressions
Our September PR Best Practices Summit puts companies that have experienced BIG PR success in front of you.
 
 
 
 

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