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PR & Marketing
How to make the business case for brand journalism How to make the business case for brand journalism'

Building Advocate’s health enews: Part one

 
#SocialAtMayo video educates Mayo Clinic employees on social media guidelines Social Media
#SocialAtMayo video educates Mayo Clinic employees on social media guidelines

Mayo Clinic’s educational video communicates guidelines for appropriate employee use of social media, encourages creative work-related application of social tools in health care.

 
 
Webcast alert: Establish an upbeat office culture PR & Marketing
Webcast alert: Establish an upbeat office culture

Learn how to turn positive office morale into real results with this June 7 webcast.

 
 
3 things you should NEVER do before surgery PR & Marketing
3 things you should NEVER do before surgery

Today, this health care editor is having surgery on her face. Here’s what she’s learned.

 
 
4 habits MultiCare Health System brought from the newsroom Social Media
4 habits MultiCare Health System brought from the newsroom
These hospital communicators think like news junkies.
 
 
Congratulations to the winners of the 2012 Employee Communications Awards PR & Marketing
Congratulations to the winners of the 2012 Employee Communications Awards
We're delighted to announce the best of the best in the employee communications industry.
 
 
Health care communicator to shed locks for love PR & Marketing
Health care communicator to shed locks for love

Learn how her mother and a young patient, who both battled cancer, served as motivation.

 
 
3 ways to create a superior ‘About Us’ page Social Media
3 ways to create a superior ‘About Us’ page

See what a Wall Street Journal reporter recommends.

 
 
7 writing tips from 'The Great Gatsby' PR & Marketing
7 writing tips from 'The Great Gatsby'
An adaptation of F. Scott Fitzgerald's Jazz Age masterpiece hits movie theaters this weekend. Writers are still learning from the text.
 
 
Which Disney character resembles your PR life most? PR & Marketing
Which Disney character resembles your PR life most?
From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional.
 
 
Junk the jargon! 10 phrases you should never say out loud PR & Marketing
Junk the jargon! 10 phrases you should never say out loud
These buzzwords have run their course and need to be retired. And do NOT get me started on 'vertical alignment.'
 
 
Story alert! Why do you love your job? PR & Marketing
Story alert! Why do you love your job?

We’re writing a feel-good story about what makes you happy.

 
 
Learn about 'Angelina Jolie' genetic test for breast cancer risk Social Media
Learn about 'Angelina Jolie' genetic test for breast cancer risk

See what MultiCare Health System shared in its blog post about the celebrity’s decision.

 
 
Infographic provides lifesaving information about hypertension Featured Article
Infographic provides lifesaving information about hypertension

Not knowing you have high blood pressure could cost you your life.

 
 
3 ways to market cardiac services Physicians
3 ways to market cardiac services

This is one of the most profitable service lines for hospitals. Are you marketing it right?

 
 
Infographic: Path to a healthy pregnancy Social Media
Infographic: Path to a healthy pregnancy

This illustration includes obvious suggestions as well as a few that some parents may not consider otherwise.

 
 
5 steps to create compelling content Social Media
5 steps to create compelling content
Your employees and customers can tell your company's best stories, and those stories are what will attract more customers to you. Here's how.
 
 

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Choose a theme color for your hospital music videos

Watch this cheery video of Provena Saint Joseph Medical Center staff decked out in yellow and dancing to protect their patients from falling.
 
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